Integration · Tray

WhatsApp Integration + Tray: the shop sells, the AI SERVES

Tray AI integration isn’t about switching your shop: it’s continuing in Tray and adding the service that your operation’s volume needs. Tray manages catalog, stock, orders, and sales channels — but doesn’t reply on WhatsApp to customers asking "Does it fit the shipping?" at 22h nor chases abandoned carts at checkout. The Digital Employee from XMACNA handles this, connected to your store via API: serves instantly, recovers stopped carts, answers product and shipping questions, gives order status and returns contact, stage, and sale already filled in your flow — no migration, no tool switching.

Keep using Trayno migration, no shop change
Handles volume on WhatsAppresponds, qualifies, and recovers carts 24/7
Order status instantlyanswers shipping, delivery time, and “where’s my order?”
From SDR to CRM

See how the magic happens.

Keep using Tray. Just add the AI that handles WhatsApp.

  1. 01 Message

    Client contacts via WhatsApp, voice, or active campaign.

  2. 02 Context

    The Digital Employee reads history, memory, and data from the Intelligent Dashboard.

  3. 03 Decision

    It chooses the next action: reply, qualify, schedule, collect, or escalate.

  4. 04 Record

    The conversation turns into structured data, private notes, and updated opportunity.

  5. 05 Control

    Your team takes over when a human is needed, already with full context.

Why add instead of switch

Tray manages the shop. The Tray integration with AI handles WhatsApp.

Your Tray store organizes catalog, stock, shipping, and orders neatly, and also distributes sales across multiple channels. But all this volume ends up on WhatsApp as questions, abandoned carts, and "where's my order?" — and your team can't respond to each one immediately. Outside business hours, the customer cools off and buys from whoever responded first. The Digital Employee fills this gap: connected via API, it answers, recovers the cart, provides status updates, and returns everything into your workflow, in your store's voice.

Before

WhatsApp message volume exceeds what the team can handle — many questions go unanswered and sales cool off.

After · XMACNA

Responds to every contact instantly, 24/7, even during campaign peaks and overnight, with no queue and no customers waiting.

Before

Abandoned carts at checkout get no follow-up — sales die there, summed across all Tray channels.

After · XMACNA

Reopens the abandoned cart via WhatsApp, in the store’s voice, and guides the customer back to payment.

Before

"Where's my order?" comes all day long and someone has to stop everything to open the Tray dashboard and check.

After · XMACNA

Pulls order status via API and instantly replies with delivery time and tracking — no one needs to check the dashboard.

Before

Sales closed in conversation have to be entered manually — and leads disappear without records amid many channels.

After · XMACNA

Returns contact, stage, and sale already filled in your workflow, with no manual typing.

How the integration runs

Three steps: you stay on Tray, AI handles WhatsApp.

You don’t switch stores, don’t export spreadsheets, and don’t stop operations. XMACNA connects the Digital Employee to your Tray store via API and it starts answering, recovering carts, responding to orders, and recording everything — you just monitor the results arriving neatly in the Intelligent Dashboard.

Add the AI, keep your store

XMACNA plugs the Digital Employee into WhatsApp and connects it to your Tray store via API, without fiddling with what already works. You don’t change platforms or redo anything — only those who respond and handle volume win.

01 · Connects via API

From question to answered order

It responds instantly, recommends products, reopens abandoned carts, and gives order status — 24/7, even during campaign peaks and overnight. The customer doesn’t wait and the sale doesn’t cool off waiting in your team’s queue.

02 · Attends and recovers

Everything back to your store

Each conversation becomes contact, stage, sale, and record synchronized back to your Tray workflow and Intelligent Dashboard — no manual typing and no rework for your team.

03 · Returns filled
Frequently asked questions

What matters to know.

How does XMACNA's Tray AI integration work?+

The Digital Employee connects to your Tray store via API, answers on WhatsApp, recovers abandoned carts, clarifies product and shipping questions, provides order status — and syncs contact, stage, and sales back to your workflow and Intelligent Dashboard, no manual data entry.

Do I need to leave Tray to use XMACNA AI?+

No. You stay on your Tray store. XMACNA only adds a Digital Employee who answers, recovers sales, and provides status on WhatsApp and returns everything filled in — no migration or tool switching.

Does the AI recover abandoned carts and provide order status from my Tray store?+

Yes. Connected via API, the Digital Employee reopens abandoned carts on WhatsApp, in your store’s voice, and instantly replies with delivery time, tracking, and “where’s my order?” — without anyone having to open the Tray dashboard.

Can it handle message volume from a Tray store with multiple channels?+

Yes. The Digital Employee answers every contact instantly, 24/7, even during campaign peaks — no queue and no customers waiting. All the volume that today floods WhatsApp becomes answered and recorded.

Is it just canned responses or does it truly answer?+

It’s not a chatbot with fixed responses. The Digital Employee understands conversation context, queries your store via API and performs: answers, recovers carts, and provides order status — with customer Long-Term Memory.

Next readings

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