Direct answer: XMACNA is the software and artificial intelligence agency that creates Digital Employees — AI agents that not only converse but execute an end-to-end process (serve, qualify, schedule, record), 24/7, integrated with the systems the company already uses. Today, there are more than 600 Digital Employees in operation.
Most companies still pay an entire team to do what an AI agent could solve alone: respond instantly, qualify incoming contacts, and schedule the next conversation. This is exactly where XMACNA Digital Employees come in. This text explains what the agency is, the thesis behind it, and proof that it works in real operations — without jargon and with clients’ auditable numbers. Get a free assessment and see, in just a few minutes, which process in your company a Digital Employee would take on first.
Update (Jun/2026): XMACNA already maintains +600 Digital Employees in operation and generates +25% in revenue across clients’ main operations. The canonical numbers and cases in this text reflect this stage.
What is XMACNA
XMACNA was born as a spin-off from Redigir Platform, after its own internal operation proved in practice that AI applied to business processes produces measurable results. Instead of selling a generic tool, XMACNA designs cognitive processes: it designs the workflow that AI will execute, connects it to the right tools, and delivers an agent that is part of the operation — not just a chatbot that returns canned answers. Today, there are +600 Digital Employees in operation, with +25% in revenue across clients’ main operations.
The thesis is simple and has a clear boundary: software + AI that executes. A language model alone responds; a Digital Employee decides and acts — opens the CRM, checks the schedule, proposes the time, sends the follow-up, and completes the record for the human team. What we learned in the field: the most common confusion is to treat a canned-response bot as if it were already an agent. It only becomes a Digital Employee when there is a decision and a concrete action at the end — scheduling a visit, updating a record, sending a reminder. This boundary separates conversation from business outcome.
XMACNA Digital Employees: the three modes
Not every company needs the same level of autonomy. That’s why XMACNA Digital Employees exist in three modes, from simplest to most autonomous:
- Support: assimilates and reproduces business knowledge, acting like an intelligent FAQ or a technical salesperson who answers questions accurately and in the brand's language.
- Co-pilot: focuses on internal processes — supports training, content production, and data analysis, giving the team back time on repetitive tasks.
- Agent: integrates with operational tools (WhatsApp, CRM, calendar, APIs) and acts as a team member available 24/7, executing the task end-to-end.
In the architecture, all combine three capabilities over a language model: reasoning (breaking the goal into steps), action (calling external tools), and memory (remembering context and past interactions). This combination takes AI off fixed scripts — for those who want to understand the technical basics, there is a good neutral reference in IBM’s material on what AI agents are. The difference between a fixed script and a solving agent is detailed in AI agent vs chatbot. Field mini-learning: most clients start with Agent mode in customer service, because that's where response time converts to money fastest.
Proof: real cases of XMACNA Digital Employees
The best institutional argument isn’t a slide — it’s the number the client can audit on their own dashboard. The results below are real, compared against previous performance or against a control group from the same operation.
- Rede Supera (education franchises): +100% scheduled visits versus the network’s own control group and +100% effective contacts (qualified leads). In practice, the Digital Employee took over much of the initial service — qualifying and scheduling without relying on a human being available at that moment.
- Instituto Mix (professional education): lead capture rose from 1 in every 10 contacts scheduling visits to 6 in every 10 — a jump of about 6×. The agent qualifies and schedules alone, at the time the student appears.
- Redigir Platform: up to 30% improvement in main operations — from Sales to Pedagogy, from Communications to IT.
What we learned in operation: the gain is not firing the team. It’s returning hours spent on repetitive tasks — serving immediately, qualifying, scheduling — so people can focus on what requires human judgment. The Digital Employee gets the lead ready and the record done; the complex sale continues with the decision-maker.
Why leaders are betting on this now
The feedback from those who have already implemented it is straightforward. For Rodrigo, CEO of Redigir Platform: "The use of Artificial Intelligence brought a true revolution to Redigir. We implemented it across all areas — from Sales to Pedagogy, from Communications to IT — with impacts that reached 30% improvement in main operations."
For Alex Cavalheiro, CEO of Instituto Mix: "We went from 1 out of every 10 contacts scheduling visits to 6 out of every 10. The Digital Employee qualifies and schedules alone, at the time the student appears — it became a central piece of our lead capture."
And for Marina Xavier, CPO of Rock Content: "Artificial Intelligence is no longer the future — it has to be the present. XMACNA applies cutting-edge technology to business. In 5 years, there won’t be a healthy company without Digital Employees." Field mini-learning: companies that reap benefits early are those that start with the most repetitive and measurable process, not those that try to automate everything at once.
Where XMACNA Digital Employees make a difference
Return occurs where the task is repetitive and response time matters. In educational institutions, for example, a Digital Employee handles everything from first contact to managing enrollment campaigns, qualifying the prospect and scheduling the visit without relying on a free human at that moment. The same applies to clinics, real estate agencies, retail and any operation that lives on quick replies and arranging the next conversation — usually starting with WhatsApp service24/7. Learn about the technology foundation in AI agents and how it becomes a team collaborator in Digital Employee.
We are facing a moment of continuous innovation where the wind favors smart solutions — and XMACNA operates at the forefront of this transformation, with field proof, not promises. What we've learned in operation: the best first step is almost never the most complex process; it's the one with the highest friction and volume.
In summary
- XMACNA is the software and AI agency that designs Digital Employees — agents that execute, not just chat.
- Current scale: +600 Digital Employees in operation and +25% in revenue in major client operations.
- Three modalities — Support, Copilot, and Agent — for different levels of autonomy.
- Each agent combines reasoning + action + memory, so it doesn’t freeze when the customer goes off script.
- Proof is real and auditable: Supera (+100% visits vs control), Instituto Mix (1/10 → 6/10), and Redigir (up to 30%).
Frequently asked questions
What are XMACNA Digital Employees?
They are AI agents created by XMACNA that attend, qualify, schedule, and record end-to-end processes — integrated with WhatsApp, CRM, and the company calendar, 24/7. Unlike fixed-script chatbots, the Digital Employee decides and executes the task to completion.
What is XMACNA?
It is a software and artificial intelligence agency, a spin-off of the Redigir Platform, specialized in designing cognitive processes. Instead of a generic tool, XMACNA designs the flow, connects to the right tools, and delivers an agent that is part of the operation. Today there are +600 Digital Employees running.
What are the Digital Employee modalities?
There are three: Support (intelligent FAQ and technical seller), Copilot (support for internal processes, content, and data), and Agent (executes tasks integrated with operation tools). The choice depends on the autonomy level the process requires.
Does the Digital Employee replace my staff?
No. It absorbs repetitive tasks — immediate service, qualifying, scheduling, recording — and returns hours to the team for what requires human judgment. Human review remains part of the project.
How to hire an XMACNA Digital Employee?
Start with the highest friction process, usually WhatsApp service. The free assessment from XMACNA shows which process to automate first, based on your operation and with no obligation.