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[music]

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In today's episode, XMACNA Sales from

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Lead to Closing.

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Hello, everyone. Once again, welcome

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to the XMACNA podcast. I am

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Gustavo Fechus. I’m here again

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with my friend Daniel Valladares, whom

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I always thank for his courage and

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tenacity to be here with us,

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sharing the microphones so we can talk

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today, Daniel, and once more,

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why not, about a launch

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that's very important, related to the

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repositioning of a product that was already

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very important from the standpoint

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of view

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of sales funnel dynamics,

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right, and automation of

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service, but now it has an

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extension that we could

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consider, right, Daniel, end-to-end.

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From start to finish.

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I'm talking, of course, about

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XMACNA Sales, a truly

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complete solution, and Daniel, I'd like

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to ask you for a brief explanation and

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you can start wherever you prefer. We

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have the FD itself to present

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or re-present, an intelligent CRM,

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a conversation portal, and the possibility

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also with automatic message triggering

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messages.

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Reactivating leads, there are

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so many options and possibilities,

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so many options, but at the same time

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we're talking about an integrated solution,

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right? One that brings a consequence,

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that we can reach an operation,

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and once we receive this lead,

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right, once we have this input,

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let's say, once it's supplied to us,

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so to speak, the rest is up to us

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and we hand back this lead, highly

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qualified, to a human salesperson, if

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they wish, for them to finish and

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further qualify their own

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work, okay? So that's it. Go ahead,

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Daniel, your starting point. Perfect.

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So, Gustavo and everyone, how are you? I

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would like to start this conversation

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actually, from a problem.

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So, I'll bring up a problem that's

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very common among my clients, and then

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we can discuss how we address this

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with our solutions, right?

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So, here I have a

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situation with people who invest a

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certain amount of money to run

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their ads and generate their

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leads, right? No matter if you're

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Whether you're investing a large amount or not,

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at the very least, you're investing time

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to generate leads, right? So,

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just imagine those leads coming into your

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WhatsApp inbox and

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being left unanswered, right? Or you assign

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even real people there to manage this,

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but that comes at the expense

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of volume. Sometimes these people can't

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handle that

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management in time, right? Or even worse,

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they do a type of management that isn’t

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effective, and it ends up not converting into

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sales, right? So I think that's one

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of the main pain points we see in the

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market today, right? I don't know if you

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agree with me, Gustavo, but I think

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this is one of the main points that

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we see out there. So, based on that,

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we can bring up the solution from XMACNA

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in all its different levels to

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show our audience what

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we can do and how

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we can help, right? The

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first one is the digital employee,

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which I think is how it all started.

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So, that lead comes right into the

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WhatsApp and is greeted by a digital employee

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answering and qualifying

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that lead for qualification,

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First, after qualification, it's about moving

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towards a conversion. And this conversion

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can actually be a sale,

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depending on your niche, your

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segment, right? For example, you send a link

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to checkout or schedule a

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meeting, right? So, that would also be

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a form of conversion. That's about

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digital employees. So, this

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is the first step, the first

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block we have to already solve

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this challenge of

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serving, of being able to

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attend to leads 24 hours a day, 7 days a

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week, whenever they reach out,

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be it a holiday, midnight, whenever, right?

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I don't know if you'd like to add any

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specific point here, Gustavo,

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to complement what I just said.

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>> No, I think the problem you

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outlined here, Daniel, is a

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universal problem, right? Because look, it's already

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so hard

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>> to get segmentation right, right? We

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spend a big part of our

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efforts, let's say, in the

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department next door, which is the

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marketing and communication, trying

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to make a digital marketing campaign

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feed the

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commercially in a qualified way, right? And

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once that's done, which is already tough to

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do, is completed,

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we can’t waste the

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effort,

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operational

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supply, right, of the

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actual sales funnel. And then you

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make a mistake, have a gap there, lose

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efficiency,

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because you serve,

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let’s say, in a human way, right,

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meaning, with a delay in

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response time or, in short, a

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clear unavailability

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that’s understandable,

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but

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let’s put it this way, nowadays

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it’s unacceptable,

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for a person

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and in terms of quality, I think we

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have very qualified solutions, right, to

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overcome a real problem,

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after we’ve already managed to get a

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lead that, well, we assume

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is at least minimally qualified. And if

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not, I think we also have

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a way to warm them up, right? And

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that might already be the very

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path, Daniel, for us to talk about

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About reheating itself. Tell us a bit

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for us, please, about those two

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solutions, because I think it's

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important for us to mention

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the three dimensions of XMACNA's

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sales, right?

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CRM, Portal, and even getting to warming up

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and reheating, please. Yes, for sure.

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Actually, even before that, right? One

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other point there is also, when we're

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working there, doing

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all this management work and

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nowadays, we've had more and more

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the need to have a single

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number connected there for the company, right,

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where you'll have it. And then, in that case,

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we would have the digital employee there and

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then the client will also say:

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"Wow, but how do I connect my

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team to this number too and how

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do I make sure both can coexist,

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right? So I can make my

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human team work together with the

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digital employee team

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there, right? So thinking about that, we

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developed here a hub of

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smart conversations where you can

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have the team operating inside it, right? The

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human team, the digital employee team,

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and all of this coexisting so that

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about the digital agent transferring a

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conversation to a human, and a human

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also being able to transfer a

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conversation back to the digital agent,

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as if, in fact, everyone was

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human there, working together, handing

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the ball to the other and working in

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tandem for this conversion, right? So,

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that's the first important point. And

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also, Gustavo, another

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thing is: well, someone went there,

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contacted us, so we already have a

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volume of leads. People reached out,

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and they were attended to,

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but there will come a time when some

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of that audience, right, some of those

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leads will stop responding, right?

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And if we don't follow up with

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them somehow, it could be that

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the lead becomes a lost lead, right? And

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it was a lead that only needed you to say

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‘Hey, let's continue, let's follow up,’ and

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that would be enough for it to move

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towards a conversion. So, we

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thought about that in our conversation hub,

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right? And so, we have

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a few ways to do this. We

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can even schedule a message

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template to be sent after x minutes

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without activity in the conversation, so

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Everything is 100% customizable. So, you can

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set it up, for example: Oh, after 15 minutes,

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the lead contacted the DF, right, the digital

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employee was there chatting, then suddenly

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the conversation stopped. So, 15 minutes

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later, an automated message can be sent

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already saying: "Hey, Gustavo, shall we continue?"

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basically giving a nudge to

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restart that, right, resume that

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conversation. So that's one way. Besides

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that, we also have a way to

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reheat or re-engage leads, right?

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So, you’ll remember that we

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have a 24-hour window, right, to

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talk to clients without extra cost,

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for those using the official Meta platform.

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So, with this you can

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re-engagement, do the following:

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select the leads. So, for example,

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I'm going to select everyone who hasn't

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responded for a few hours and who still has

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the open window, and then I'll do a

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follow-up. How am I going to do that?

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Will I do it in a standardized way? No, right,

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Gustavo. Let's work in a

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personalized way, client by client

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so we can improve the

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level of personalization, not only that,

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but also increase the conversion rate by

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getting more attention. So, this

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Re-engagement, what are you going to do?

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Select the leads, give a command.

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To the digital employee. So you

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can say, for example, do a

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re-engagement follow-up with these

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leads, for example. Then the digital employee

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will go through each contact,

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analyze the conversation that was happening

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with that contact and craft a

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100% personalized message with the

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goal of re-engagement, which was the

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command you gave there, and will send

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this message to all those leads you

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selected. So that's the

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re-engagement, okay? And besides that, we

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also have the option to send a blast. So

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for those whose conversation window is

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already closed, and you want to reopen it,

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you can also select the leads

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in the same way and send a message

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to them. In this case, it's a

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standard message using the templates that you

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approve, right? The templates you approve

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with Facebook. So you can

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use this template and send it

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also to your contact list there

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with segmentation, with filters, in the way

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that works best, right? And finally,

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but not least, for those of you who are

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just now joining the platform and saying

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Like this: "Oh, Daniel, that's wonderful

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for those who've been at this for a while

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and already have thousands of contacts in there,"

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right? But I'm just starting now, what do I

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do?" No problem. You can

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get a spreadsheet, a CSV file that you

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already have with your contacts and,

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import it into the platform and

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keep using it as normal. So,

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that's a point that helps us to

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do this reactivation and

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send out messages, which nowadays makes

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such a big difference, right?

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Yes, Daniel. And just one more thing that

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we should consider, which is that we

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have integration with the official API from

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Meta, right? Which lets us

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work securely in our operations, the

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problems that are so common with

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bans, right, with unofficial APIs,

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we also, in short, overcome this

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objection and this difficulty that sometimes

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people face. So,

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man, and here's an important point,

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I heard from a client who was

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one of the objections was like: "Oh, but

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Meta is blocking artificial

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intelligence, guys, it's not really like that, ok? Meta

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is blocking those who use

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WhatsApp for business without using the

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Official API, ok? But I want to highlight that

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here at XMACNA, besides being

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ready to use the official API, we are also

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certified by Meta, ok? So I think

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that's a very important point for us to

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bring up here, because Meta

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is not blocking artificial

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intelligence, it's blocking those who

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are using WhatsApp in a way that

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violates the rules, the terms and

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conditions of Meta, ok? So it's worth

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repeating that we are official

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official partners of Meta, so don't

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worry about that, ok?

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Very well. Daniel, I think

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we can, this way,

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present a solution that is

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complete, right? Once the lead

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comes in, we handle it with FD in a way

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that is absolutely efficient and fast. And

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remember, response time in

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purchase intent, service or

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support is absolutely

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crucial. We're not talking about

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something that's, let's say,

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secondary or irrelevant.

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All the management, the handling

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of these conversations, these interactions,

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is assured in a portal that extends

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to different types of service for

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the conversations that are there. We also

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have an intelligent CRM that relieves the

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salesperson or attendant from manually

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doing this part of the job, which is so

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hard to keep up to date, right, in the

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daily work routine and lead warming and

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re-warming. So,

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these are solutions that were inspired and

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developed from the real pains of the

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clients we already serve and

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therefore noticed this demand in a very

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clear way, right, Daniel? So,

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we went back to, let's say, our

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lab here to, uh, actually develop

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a truly integrated solution.

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And for you who are with us here and who

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eventually

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may be interested in understanding more and

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trying out this solution, please contact us

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on our website xmacna.aiai.

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You can also chat there with

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Hermes, who is our SDR, right?

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On the little WhatsApp button there, you

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will already have a first experience that I

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always say here, right, Daniel, if we

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don’t tell you it's an AI, the chance

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that no one will ever know is very high, right,

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given its conversational quality.

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>> ex

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>> that we ensure in our

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interactions.

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So, go ahead with your final thoughts

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now, please.

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Yeah, right. And even talking to Hermes to

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for you who's saying: "Oh, but

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Hermes works at XMACNA, but I wanted

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to know how it works at my business, in

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my company, right? So I challenge you to

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talk to Hermes and say: "Hey, Hermes,

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"I'm Daniel here, I'm from the company

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such-and-such, my business works like this, please simulate

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for me a customer service experience from my

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company and you'll see that he'll

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answer you. Obviously, he won't have all

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the context about your company, but he'll

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give you a little taste, a bit of that

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of customer service from your company."

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Exactly. Exactly. [laughs] And it's

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something we can also

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also, um...

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develop, right?

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Develop, right? So, it's like you have

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that real feeling of a

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real service

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that is rigorously faithful to your protocol,

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your language, your product, your

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service. [music]

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Exactly.

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Well, Daniel, thank you once again

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for being here with us. You

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who has followed us this far, also

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help share this content with

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who else might be interested

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in it. Take care and see you next time.

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Thanks, thank you.