1
00:00:02,619 --> 00:00:03,879
[music]

2
00:00:03,879 --> 00:00:07,520
In today's episode, XMACNA Sales from

3
00:00:07,520 --> 00:00:11,120
Lead to Closing.

4
00:00:15,080 --> 00:00:17,000
Hello, everyone. Once again, welcome

5
00:00:17,000 --> 00:00:20,519
to the XMACNA podcast. I am

6
00:00:20,519 --> 00:00:22,720
Gustavo Fechus. I’m here again

7
00:00:22,720 --> 00:00:24,480
with my friend Daniel Valladares, whom

8
00:00:24,480 --> 00:00:28,000
I always thank for his courage and

9
00:00:28,000 --> 00:00:31,039
tenacity to be here with us,

10
00:00:31,039 --> 00:00:33,760
sharing the microphones so we can talk

11
00:00:33,760 --> 00:00:37,600
today, Daniel, and once more,

12
00:00:37,600 --> 00:00:41,800
why not, about a launch

13
00:00:41,800 --> 00:00:43,960
that's very important, related to the

14
00:00:43,960 --> 00:00:46,360
repositioning of a product that was already

15
00:00:46,360 --> 00:00:50,480
very important from the standpoint

16
00:00:50,480 --> 00:00:51,520
of view

17
00:00:51,520 --> 00:00:55,719
of sales funnel dynamics,

18
00:00:55,719 --> 00:00:57,480
right, and automation of

19
00:00:57,480 --> 00:01:00,640
service, but now it has an

20
00:01:00,640 --> 00:01:01,960
extension that we could

21
00:01:01,960 --> 00:01:03,879
consider, right, Daniel, end-to-end.

22
00:01:03,879 --> 00:01:05,119
From start to finish.

23
00:01:05,119 --> 00:01:07,320
I'm talking, of course, about

24
00:01:07,320 --> 00:01:10,360
XMACNA Sales, a truly

25
00:01:10,360 --> 00:01:13,560
complete solution, and Daniel, I'd like

26
00:01:13,560 --> 00:01:17,159
to ask you for a brief explanation and

27
00:01:17,159 --> 00:01:20,040
you can start wherever you prefer. We

28
00:01:20,040 --> 00:01:22,840
have the FD itself to present

29
00:01:22,840 --> 00:01:27,200
or re-present, an intelligent CRM,

30
00:01:27,200 --> 00:01:29,640
a conversation portal, and the possibility

31
00:01:29,640 --> 00:01:33,200
also with automatic message triggering

32
00:01:33,200 --> 00:01:34,720
messages.

33
00:01:34,720 --> 00:01:37,119
Reactivating leads, there are

34
00:01:37,119 --> 00:01:41,159
so many options and possibilities,

35
00:01:41,159 --> 00:01:43,520
so many options, but at the same time

36
00:01:43,520 --> 00:01:45,200
we're talking about an integrated solution,

37
00:01:45,200 --> 00:01:47,520
right? One that brings a consequence,

38
00:01:47,520 --> 00:01:49,759
that we can reach an operation,

39
00:01:49,759 --> 00:01:52,439
and once we receive this lead,

40
00:01:52,439 --> 00:01:56,799
right, once we have this input,

41
00:01:56,799 --> 00:01:59,320
let's say, once it's supplied to us,

42
00:01:59,320 --> 00:02:01,640
so to speak, the rest is up to us

43
00:02:01,640 --> 00:02:04,039
and we hand back this lead, highly

44
00:02:04,039 --> 00:02:06,399
qualified, to a human salesperson, if

45
00:02:06,399 --> 00:02:09,520
they wish, for them to finish and

46
00:02:09,520 --> 00:02:10,840
further qualify their own

47
00:02:10,840 --> 00:02:13,720
work, okay? So that's it. Go ahead,

48
00:02:13,720 --> 00:02:17,319
Daniel, your starting point. Perfect.

49
00:02:17,319 --> 00:02:21,160
So, Gustavo and everyone, how are you? I

50
00:02:21,160 --> 00:02:23,440
would like to start this conversation

51
00:02:23,440 --> 00:02:27,160
actually, from a problem.

52
00:02:27,160 --> 00:02:29,160
So, I'll bring up a problem that's

53
00:02:29,160 --> 00:02:31,720
very common among my clients, and then

54
00:02:31,720 --> 00:02:34,800
we can discuss how we address this

55
00:02:34,800 --> 00:02:37,480
with our solutions, right?

56
00:02:37,480 --> 00:02:40,120
So, here I have a

57
00:02:40,120 --> 00:02:42,959
situation with people who invest a

58
00:02:42,959 --> 00:02:45,959
certain amount of money to run

59
00:02:45,959 --> 00:02:47,720
their ads and generate their

60
00:02:47,720 --> 00:02:49,519
leads, right? No matter if you're

61
00:02:49,519 --> 00:02:52,040
Whether you're investing a large amount or not,

62
00:02:52,040 --> 00:02:55,400
at the very least, you're investing time

63
00:02:55,400 --> 00:02:57,519
to generate leads, right? So,

64
00:02:57,519 --> 00:03:01,440
just imagine those leads coming into your

65
00:03:01,440 --> 00:03:04,799
WhatsApp inbox and

66
00:03:04,799 --> 00:03:07,799
being left unanswered, right? Or you assign

67
00:03:07,799 --> 00:03:10,640
even real people there to manage this,

68
00:03:10,640 --> 00:03:14,159
but that comes at the expense

69
00:03:14,159 --> 00:03:16,599
of volume. Sometimes these people can't

70
00:03:16,599 --> 00:03:19,879
handle that

71
00:03:19,879 --> 00:03:22,799
management in time, right? Or even worse,

72
00:03:22,799 --> 00:03:25,280
they do a type of management that isn’t

73
00:03:25,280 --> 00:03:27,879
effective, and it ends up not converting into

74
00:03:27,879 --> 00:03:31,400
sales, right? So I think that's one

75
00:03:31,400 --> 00:03:33,560
of the main pain points we see in the

76
00:03:33,560 --> 00:03:35,519
market today, right? I don't know if you

77
00:03:35,519 --> 00:03:37,760
agree with me, Gustavo, but I think

78
00:03:37,760 --> 00:03:39,400
this is one of the main points that

79
00:03:39,400 --> 00:03:42,599
we see out there. So, based on that,

80
00:03:42,599 --> 00:03:46,959
we can bring up the solution from XMACNA

81
00:03:46,959 --> 00:03:50,000
in all its different levels to

82
00:03:50,000 --> 00:03:52,959
show our audience what

83
00:03:52,959 --> 00:03:54,760
we can do and how

84
00:03:54,760 --> 00:03:57,799
we can help, right? The

85
00:03:57,799 --> 00:04:00,799
first one is the digital employee,

86
00:04:00,799 --> 00:04:03,400
which I think is how it all started.

87
00:04:03,400 --> 00:04:06,680
So, that lead comes right into the

88
00:04:06,680 --> 00:04:09,040
WhatsApp and is greeted by a digital employee

89
00:04:09,040 --> 00:04:12,439
answering and qualifying

90
00:04:12,439 --> 00:04:15,200
that lead for qualification,

91
00:04:15,200 --> 00:04:19,199
First, after qualification, it's about moving

92
00:04:19,199 --> 00:04:21,680
towards a conversion. And this conversion

93
00:04:21,680 --> 00:04:25,080
can actually be a sale,

94
00:04:25,080 --> 00:04:26,880
depending on your niche, your

95
00:04:26,880 --> 00:04:28,840
segment, right? For example, you send a link

96
00:04:28,840 --> 00:04:33,039
to checkout or schedule a

97
00:04:33,039 --> 00:04:35,680
meeting, right? So, that would also be

98
00:04:35,680 --> 00:04:39,199
a form of conversion. That's about

99
00:04:39,199 --> 00:04:41,600
digital employees. So, this

100
00:04:41,600 --> 00:04:44,759
is the first step, the first

101
00:04:44,759 --> 00:04:48,160
block we have to already solve

102
00:04:48,160 --> 00:04:50,880
this challenge of

103
00:04:50,880 --> 00:04:53,479
serving, of being able to

104
00:04:53,479 --> 00:04:57,199
attend to leads 24 hours a day, 7 days a

105
00:04:57,199 --> 00:04:59,320
week, whenever they reach out,

106
00:04:59,320 --> 00:05:02,479
be it a holiday, midnight, whenever, right?

107
00:05:02,479 --> 00:05:04,120
I don't know if you'd like to add any

108
00:05:04,120 --> 00:05:05,520
specific point here, Gustavo,

109
00:05:05,520 --> 00:05:08,800
to complement what I just said.

110
00:05:08,800 --> 00:05:12,000
>> No, I think the problem you

111
00:05:12,000 --> 00:05:15,759
outlined here, Daniel, is a

112
00:05:15,759 --> 00:05:18,240
universal problem, right? Because look, it's already

113
00:05:18,240 --> 00:05:20,160
so hard

114
00:05:20,160 --> 00:05:24,280
>> to get segmentation right, right? We

115
00:05:24,280 --> 00:05:27,440
spend a big part of our

116
00:05:27,440 --> 00:05:29,720
efforts, let's say, in the

117
00:05:29,720 --> 00:05:32,199
department next door, which is the

118
00:05:32,199 --> 00:05:35,160
marketing and communication, trying

119
00:05:35,160 --> 00:05:38,120
to make a digital marketing campaign

120
00:05:38,120 --> 00:05:41,240
feed the

121
00:05:41,240 --> 00:05:44,039
commercially in a qualified way, right? And

122
00:05:44,039 --> 00:05:47,120
once that's done, which is already tough to

123
00:05:47,120 --> 00:05:49,639
do, is completed,

124
00:05:49,639 --> 00:05:52,600
we can’t waste the

125
00:05:52,600 --> 00:05:54,880
effort,

126
00:05:54,880 --> 00:05:56,440
operational

127
00:05:56,440 --> 00:06:00,680
supply, right, of the

128
00:06:00,680 --> 00:06:03,440
actual sales funnel. And then you

129
00:06:03,440 --> 00:06:08,199
make a mistake, have a gap there, lose

130
00:06:08,199 --> 00:06:09,800
efficiency,

131
00:06:09,800 --> 00:06:12,280
because you serve,

132
00:06:12,280 --> 00:06:15,360
let’s say, in a human way, right,

133
00:06:15,360 --> 00:06:19,280
meaning, with a delay in

134
00:06:19,280 --> 00:06:22,479
response time or, in short, a

135
00:06:22,479 --> 00:06:24,560
clear unavailability

136
00:06:24,560 --> 00:06:26,400
that’s understandable,

137
00:06:26,400 --> 00:06:27,319
but

138
00:06:27,319 --> 00:06:29,000
let’s put it this way, nowadays

139
00:06:29,000 --> 00:06:31,360
it’s unacceptable,

140
00:06:31,360 --> 00:06:33,280
for a person

141
00:06:33,280 --> 00:06:35,759
and in terms of quality, I think we

142
00:06:35,759 --> 00:06:38,880
have very qualified solutions, right, to

143
00:06:38,880 --> 00:06:41,599
overcome a real problem,

144
00:06:41,599 --> 00:06:45,560
after we’ve already managed to get a

145
00:06:45,560 --> 00:06:49,199
lead that, well, we assume

146
00:06:49,199 --> 00:06:52,759
is at least minimally qualified. And if

147
00:06:52,759 --> 00:06:55,319
not, I think we also have

148
00:06:55,319 --> 00:06:59,240
a way to warm them up, right? And

149
00:06:59,240 --> 00:07:01,960
that might already be the very

150
00:07:01,960 --> 00:07:03,479
path, Daniel, for us to talk about

151
00:07:03,479 --> 00:07:05,360
About reheating itself. Tell us a bit

152
00:07:05,360 --> 00:07:07,960
for us, please, about those two

153
00:07:07,960 --> 00:07:08,960
solutions, because I think it's

154
00:07:08,960 --> 00:07:10,479
important for us to mention

155
00:07:10,479 --> 00:07:13,360
the three dimensions of XMACNA's

156
00:07:13,360 --> 00:07:15,919
sales, right?

157
00:07:15,919 --> 00:07:19,400
CRM, Portal, and even getting to warming up

158
00:07:19,400 --> 00:07:21,879
and reheating, please. Yes, for sure.

159
00:07:21,879 --> 00:07:24,960
Actually, even before that, right? One

160
00:07:24,960 --> 00:07:28,440
other point there is also, when we're

161
00:07:28,440 --> 00:07:30,919
working there, doing

162
00:07:30,919 --> 00:07:34,440
all this management work and

163
00:07:34,440 --> 00:07:37,479
nowadays, we've had more and more

164
00:07:37,479 --> 00:07:39,479
the need to have a single

165
00:07:39,479 --> 00:07:41,759
number connected there for the company, right,

166
00:07:41,759 --> 00:07:43,960
where you'll have it. And then, in that case,

167
00:07:43,960 --> 00:07:45,759
we would have the digital employee there and

168
00:07:45,759 --> 00:07:47,560
then the client will also say:

169
00:07:47,560 --> 00:07:50,039
"Wow, but how do I connect my

170
00:07:50,039 --> 00:07:52,720
team to this number too and how

171
00:07:52,720 --> 00:07:56,159
do I make sure both can coexist,

172
00:07:56,159 --> 00:07:57,960
right? So I can make my

173
00:07:57,960 --> 00:08:00,960
human team work together with the

174
00:08:00,960 --> 00:08:03,159
digital employee team

175
00:08:03,159 --> 00:08:06,199
there, right? So thinking about that, we

176
00:08:06,199 --> 00:08:08,319
developed here a hub of

177
00:08:08,319 --> 00:08:10,520
smart conversations where you can

178
00:08:10,520 --> 00:08:13,280
have the team operating inside it, right? The

179
00:08:13,280 --> 00:08:15,319
human team, the digital employee team,

180
00:08:15,319 --> 00:08:19,240
and all of this coexisting so that

181
00:08:19,240 --> 00:08:21,919
about the digital agent transferring a

182
00:08:21,919 --> 00:08:24,199
conversation to a human, and a human

183
00:08:24,199 --> 00:08:25,879
also being able to transfer a

184
00:08:25,879 --> 00:08:28,800
conversation back to the digital agent,

185
00:08:28,800 --> 00:08:32,039
as if, in fact, everyone was

186
00:08:32,039 --> 00:08:34,039
human there, working together, handing

187
00:08:34,039 --> 00:08:36,279
the ball to the other and working in

188
00:08:36,279 --> 00:08:38,640
tandem for this conversion, right? So,

189
00:08:38,640 --> 00:08:41,120
that's the first important point. And

190
00:08:41,120 --> 00:08:44,600
also, Gustavo, another

191
00:08:44,600 --> 00:08:47,160
thing is: well, someone went there,

192
00:08:47,160 --> 00:08:48,560
contacted us, so we already have a

193
00:08:48,560 --> 00:08:51,040
volume of leads. People reached out,

194
00:08:51,040 --> 00:08:53,440
and they were attended to,

195
00:08:53,440 --> 00:08:56,080
but there will come a time when some

196
00:08:56,080 --> 00:08:58,600
of that audience, right, some of those

197
00:08:58,600 --> 00:09:00,200
leads will stop responding, right?

198
00:09:00,200 --> 00:09:03,399
And if we don't follow up with

199
00:09:03,399 --> 00:09:06,640
them somehow, it could be that

200
00:09:06,640 --> 00:09:09,279
the lead becomes a lost lead, right? And

201
00:09:09,279 --> 00:09:11,600
it was a lead that only needed you to say

202
00:09:11,600 --> 00:09:15,079
‘Hey, let's continue, let's follow up,’ and

203
00:09:15,079 --> 00:09:18,079
that would be enough for it to move

204
00:09:18,079 --> 00:09:21,640
towards a conversion. So, we

205
00:09:21,640 --> 00:09:25,000
thought about that in our conversation hub,

206
00:09:25,000 --> 00:09:27,079
right? And so, we have

207
00:09:27,079 --> 00:09:29,000
a few ways to do this. We

208
00:09:29,000 --> 00:09:31,680
can even schedule a message

209
00:09:31,680 --> 00:09:35,120
template to be sent after x minutes

210
00:09:35,120 --> 00:09:38,200
without activity in the conversation, so

211
00:09:38,200 --> 00:09:40,240
Everything is 100% customizable. So, you can

212
00:09:40,240 --> 00:09:42,760
set it up, for example: Oh, after 15 minutes,

213
00:09:42,760 --> 00:09:46,040
the lead contacted the DF, right, the digital

214
00:09:46,040 --> 00:09:48,480
employee was there chatting, then suddenly

215
00:09:48,480 --> 00:09:51,000
the conversation stopped. So, 15 minutes

216
00:09:51,000 --> 00:09:53,760
later, an automated message can be sent

217
00:09:53,760 --> 00:09:57,000
already saying: "Hey, Gustavo, shall we continue?"

218
00:09:57,000 --> 00:10:00,240
basically giving a nudge to

219
00:10:00,240 --> 00:10:02,360
restart that, right, resume that

220
00:10:02,360 --> 00:10:04,839
conversation. So that's one way. Besides

221
00:10:04,839 --> 00:10:07,680
that, we also have a way to

222
00:10:07,680 --> 00:10:10,440
reheat or re-engage leads, right?

223
00:10:10,440 --> 00:10:12,160
So, you’ll remember that we

224
00:10:12,160 --> 00:10:15,120
have a 24-hour window, right, to

225
00:10:15,120 --> 00:10:17,959
talk to clients without extra cost,

226
00:10:17,959 --> 00:10:20,240
for those using the official Meta platform.

227
00:10:20,240 --> 00:10:23,279
So, with this you can

228
00:10:23,279 --> 00:10:24,839
re-engagement, do the following:

229
00:10:24,839 --> 00:10:26,680
select the leads. So, for example,

230
00:10:26,680 --> 00:10:29,480
I'm going to select everyone who hasn't

231
00:10:29,480 --> 00:10:32,480
responded for a few hours and who still has

232
00:10:32,480 --> 00:10:35,519
the open window, and then I'll do a

233
00:10:35,519 --> 00:10:37,360
follow-up. How am I going to do that?

234
00:10:37,360 --> 00:10:40,079
Will I do it in a standardized way? No, right,

235
00:10:40,079 --> 00:10:42,880
Gustavo. Let's work in a

236
00:10:42,880 --> 00:10:45,120
personalized way, client by client

237
00:10:45,120 --> 00:10:47,320
so we can improve the

238
00:10:47,320 --> 00:10:49,760
level of personalization, not only that,

239
00:10:49,760 --> 00:10:51,880
but also increase the conversion rate by

240
00:10:51,880 --> 00:10:54,000
getting more attention. So, this

241
00:10:54,000 --> 00:10:55,600
Re-engagement, what are you going to do?

242
00:10:55,600 --> 00:10:59,360
Select the leads, give a command.

243
00:10:59,360 --> 00:11:01,240
To the digital employee. So you

244
00:11:01,240 --> 00:11:03,240
can say, for example, do a

245
00:11:03,240 --> 00:11:05,600
re-engagement follow-up with these

246
00:11:05,600 --> 00:11:07,839
leads, for example. Then the digital employee

247
00:11:07,839 --> 00:11:11,040
will go through each contact,

248
00:11:11,040 --> 00:11:13,760
analyze the conversation that was happening

249
00:11:13,760 --> 00:11:16,639
with that contact and craft a

250
00:11:16,639 --> 00:11:20,000
100% personalized message with the

251
00:11:20,000 --> 00:11:22,040
goal of re-engagement, which was the

252
00:11:22,040 --> 00:11:24,959
command you gave there, and will send

253
00:11:24,959 --> 00:11:27,720
this message to all those leads you

254
00:11:27,720 --> 00:11:29,760
selected. So that's the

255
00:11:29,760 --> 00:11:32,480
re-engagement, okay? And besides that, we

256
00:11:32,480 --> 00:11:34,959
also have the option to send a blast. So

257
00:11:34,959 --> 00:11:37,160
for those whose conversation window is

258
00:11:37,160 --> 00:11:40,160
already closed, and you want to reopen it,

259
00:11:40,160 --> 00:11:43,320
you can also select the leads

260
00:11:43,320 --> 00:11:46,320
in the same way and send a message

261
00:11:46,320 --> 00:11:48,839
to them. In this case, it's a

262
00:11:48,839 --> 00:11:52,000
standard message using the templates that you

263
00:11:52,000 --> 00:11:54,000
approve, right? The templates you approve

264
00:11:54,000 --> 00:11:56,320
with Facebook. So you can

265
00:11:56,320 --> 00:11:58,320
use this template and send it

266
00:11:58,320 --> 00:12:01,000
also to your contact list there

267
00:12:01,000 --> 00:12:03,680
with segmentation, with filters, in the way

268
00:12:03,680 --> 00:12:06,839
that works best, right? And finally,

269
00:12:06,839 --> 00:12:09,760
but not least, for those of you who are

270
00:12:09,760 --> 00:12:11,560
just now joining the platform and saying

271
00:12:11,560 --> 00:12:12,800
Like this: "Oh, Daniel, that's wonderful

272
00:12:12,800 --> 00:12:15,040
for those who've been at this for a while

273
00:12:15,040 --> 00:12:17,120
and already have thousands of contacts in there,"

274
00:12:17,120 --> 00:12:18,800
right? But I'm just starting now, what do I

275
00:12:18,800 --> 00:12:21,680
do?" No problem. You can

276
00:12:21,680 --> 00:12:24,440
get a spreadsheet, a CSV file that you

277
00:12:24,440 --> 00:12:27,160
already have with your contacts and,

278
00:12:27,160 --> 00:12:29,880
import it into the platform and

279
00:12:29,880 --> 00:12:33,560
keep using it as normal. So,

280
00:12:33,560 --> 00:12:36,839
that's a point that helps us to

281
00:12:36,839 --> 00:12:38,800
do this reactivation and

282
00:12:38,800 --> 00:12:41,320
send out messages, which nowadays makes

283
00:12:41,320 --> 00:12:45,160
such a big difference, right?

284
00:12:45,360 --> 00:12:47,839
Yes, Daniel. And just one more thing that

285
00:12:47,839 --> 00:12:50,440
we should consider, which is that we

286
00:12:50,440 --> 00:12:54,880
have integration with the official API from

287
00:12:54,880 --> 00:12:56,800
Meta, right? Which lets us

288
00:12:56,800 --> 00:12:59,279
work securely in our operations, the

289
00:12:59,279 --> 00:13:02,160
problems that are so common with

290
00:13:02,160 --> 00:13:06,160
bans, right, with unofficial APIs,

291
00:13:06,160 --> 00:13:10,120
we also, in short, overcome this

292
00:13:10,120 --> 00:13:12,880
objection and this difficulty that sometimes

293
00:13:12,880 --> 00:13:14,600
people face. So,

294
00:13:14,600 --> 00:13:17,079
man, and here's an important point,

295
00:13:17,079 --> 00:13:21,839
I heard from a client who was

296
00:13:21,839 --> 00:13:24,360
one of the objections was like: "Oh, but

297
00:13:24,360 --> 00:13:26,920
Meta is blocking artificial

298
00:13:26,920 --> 00:13:31,079
intelligence, guys, it's not really like that, ok? Meta

299
00:13:31,079 --> 00:13:33,920
is blocking those who use

300
00:13:33,920 --> 00:13:37,519
WhatsApp for business without using the

301
00:13:37,519 --> 00:13:41,959
Official API, ok? But I want to highlight that

302
00:13:41,959 --> 00:13:45,680
here at XMACNA, besides being

303
00:13:45,680 --> 00:13:48,839
ready to use the official API, we are also

304
00:13:48,839 --> 00:13:51,920
certified by Meta, ok? So I think

305
00:13:51,920 --> 00:13:54,120
that's a very important point for us to

306
00:13:54,120 --> 00:13:57,240
bring up here, because Meta

307
00:13:57,240 --> 00:13:58,959
is not blocking artificial

308
00:13:58,959 --> 00:14:00,800
intelligence, it's blocking those who

309
00:14:00,800 --> 00:14:05,000
are using WhatsApp in a way that

310
00:14:05,000 --> 00:14:08,160
violates the rules, the terms and

311
00:14:08,160 --> 00:14:10,920
conditions of Meta, ok? So it's worth

312
00:14:10,920 --> 00:14:13,000
repeating that we are official

313
00:14:13,000 --> 00:14:15,560
official partners of Meta, so don't

314
00:14:15,560 --> 00:14:17,279
worry about that, ok?

315
00:14:17,279 --> 00:14:19,240
Very well. Daniel, I think

316
00:14:19,240 --> 00:14:23,680
we can, this way,

317
00:14:23,680 --> 00:14:27,240
present a solution that is

318
00:14:27,240 --> 00:14:29,600
complete, right? Once the lead

319
00:14:29,600 --> 00:14:33,959
comes in, we handle it with FD in a way

320
00:14:33,959 --> 00:14:36,639
that is absolutely efficient and fast. And

321
00:14:36,639 --> 00:14:38,320
remember, response time in

322
00:14:38,320 --> 00:14:40,800
purchase intent, service or

323
00:14:40,800 --> 00:14:43,040
support is absolutely

324
00:14:43,040 --> 00:14:44,759
crucial. We're not talking about

325
00:14:44,759 --> 00:14:47,160
something that's, let's say,

326
00:14:47,160 --> 00:14:50,199
secondary or irrelevant.

327
00:14:50,199 --> 00:14:54,199
All the management, the handling

328
00:14:54,199 --> 00:14:57,000
of these conversations, these interactions,

329
00:14:57,000 --> 00:15:00,399
is assured in a portal that extends

330
00:15:00,399 --> 00:15:04,040
to different types of service for

331
00:15:04,040 --> 00:15:06,120
the conversations that are there. We also

332
00:15:06,120 --> 00:15:09,639
have an intelligent CRM that relieves the

333
00:15:09,639 --> 00:15:13,639
salesperson or attendant from manually

334
00:15:13,639 --> 00:15:16,160
doing this part of the job, which is so

335
00:15:16,160 --> 00:15:19,639
hard to keep up to date, right, in the

336
00:15:19,639 --> 00:15:23,399
daily work routine and lead warming and

337
00:15:23,399 --> 00:15:25,160
re-warming. So,

338
00:15:25,160 --> 00:15:29,360
these are solutions that were inspired and

339
00:15:29,360 --> 00:15:32,720
developed from the real pains of the

340
00:15:32,720 --> 00:15:36,000
clients we already serve and

341
00:15:36,000 --> 00:15:38,959
therefore noticed this demand in a very

342
00:15:38,959 --> 00:15:42,480
clear way, right, Daniel? So,

343
00:15:42,480 --> 00:15:45,440
we went back to, let's say, our

344
00:15:45,440 --> 00:15:48,480
lab here to, uh, actually develop

345
00:15:48,480 --> 00:15:50,920
a truly integrated solution.

346
00:15:50,920 --> 00:15:55,160
And for you who are with us here and who

347
00:15:55,160 --> 00:15:56,680
eventually

348
00:15:56,680 --> 00:15:59,680
may be interested in understanding more and

349
00:15:59,680 --> 00:16:02,360
trying out this solution, please contact us

350
00:16:02,360 --> 00:16:05,560
on our website xmacna.aiai.

351
00:16:05,560 --> 00:16:07,639
You can also chat there with

352
00:16:07,639 --> 00:16:11,639
Hermes, who is our SDR, right?

353
00:16:11,639 --> 00:16:13,600
On the little WhatsApp button there, you

354
00:16:13,600 --> 00:16:16,720
will already have a first experience that I

355
00:16:16,720 --> 00:16:18,399
always say here, right, Daniel, if we

356
00:16:18,399 --> 00:16:20,759
don’t tell you it's an AI, the chance

357
00:16:20,759 --> 00:16:23,600
that no one will ever know is very high, right,

358
00:16:23,600 --> 00:16:26,160
given its conversational quality.

359
00:16:26,160 --> 00:16:26,839
>> ex

360
00:16:26,839 --> 00:16:29,079
>> that we ensure in our

361
00:16:29,079 --> 00:16:30,240
interactions.

362
00:16:30,240 --> 00:16:32,720
So, go ahead with your final thoughts

363
00:16:32,720 --> 00:16:34,600
now, please.

364
00:16:34,600 --> 00:16:37,079
Yeah, right. And even talking to Hermes to

365
00:16:37,079 --> 00:16:38,800
for you who's saying: "Oh, but

366
00:16:38,800 --> 00:16:41,240
Hermes works at XMACNA, but I wanted

367
00:16:41,240 --> 00:16:43,480
to know how it works at my business, in

368
00:16:43,480 --> 00:16:47,319
my company, right? So I challenge you to

369
00:16:47,319 --> 00:16:48,880
talk to Hermes and say: "Hey, Hermes,

370
00:16:48,880 --> 00:16:51,160
"I'm Daniel here, I'm from the company

371
00:16:51,160 --> 00:16:53,639
such-and-such, my business works like this, please simulate

372
00:16:53,639 --> 00:16:55,519
for me a customer service experience from my

373
00:16:55,519 --> 00:16:57,920
company and you'll see that he'll

374
00:16:57,920 --> 00:16:59,800
answer you. Obviously, he won't have all

375
00:16:59,800 --> 00:17:01,560
the context about your company, but he'll

376
00:17:01,560 --> 00:17:04,439
give you a little taste, a bit of that

377
00:17:04,439 --> 00:17:06,000
of customer service from your company."

378
00:17:06,000 --> 00:17:07,160
Exactly. Exactly. [laughs] And it's

379
00:17:07,160 --> 00:17:08,480
something we can also

380
00:17:08,480 --> 00:17:10,240
also, um...

381
00:17:10,240 --> 00:17:11,439
develop, right?

382
00:17:11,439 --> 00:17:13,640
Develop, right? So, it's like you have

383
00:17:13,640 --> 00:17:16,039
that real feeling of a

384
00:17:16,039 --> 00:17:17,280
real service

385
00:17:17,280 --> 00:17:21,600
that is rigorously faithful to your protocol,

386
00:17:21,600 --> 00:17:23,799
your language, your product, your

387
00:17:23,799 --> 00:17:24,439
service. [music]

388
00:17:24,439 --> 00:17:24,919
Exactly.

389
00:17:24,919 --> 00:17:27,640
Well, Daniel, thank you once again

390
00:17:27,640 --> 00:17:29,720
for being here with us. You

391
00:17:29,720 --> 00:17:31,760
who has followed us this far, also

392
00:17:31,760 --> 00:17:33,840
help share this content with

393
00:17:33,840 --> 00:17:36,080
who else might be interested

394
00:17:36,080 --> 00:17:38,760
in it. Take care and see you next time.

395
00:17:38,760 --> 00:17:41,559
Thanks, thank you.