WEBVTT

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[music]

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In today's episode, digital employees,

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sales funnels, and AI reselling.

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AI. [music]

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Hello, everyone. Welcome to the

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XMACNA Podcast. I'm Gustavo Fechus,

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and I'm happy to have here with me for this

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episode Daniel Valladares, who is leading

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a very important project

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here at XMACNA, which is the

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XMACNA Partner division. We'll also

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have the chance to talk about it

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today. Daniel, thank you for your

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availability to be here with us today.

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with us.

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We've been for some time now

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talking about

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and expanding the space for dialogue with

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our audience, with the people

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who are interested in

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the topic of artificial intelligence, which

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is obviously gaining a lot of

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importance in our lives,

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whether we like it or not. I think

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we're at this moment in history, right,

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Daniel, where it's very necessary,

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super important to stay alert and strong,

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you know how it is, right? So, once again,

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thank you for being here, and let's

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build this dialogue together.

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Wonderful. Thank you very much, Gustavo, for the

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invitation. It's always an honor to be here

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speaking to the XMACNA audience, and today with

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a very important topic, right, to

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bring

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about the sales machine with AI, right?

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Is it possible? Or not?

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possible? Well, what will AI actually

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do, you know, on a day-to-day basis

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at work? Anyway, I think it's good to talk a bit

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about everything that revolves around

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the world of AI and working with

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artificial intelligence.

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Very well. So, when you talk about the

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sales machine, it's worth explaining to the

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listener that we

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produced a series of contents

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that are mainly

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video lessons, but not only that, right? We

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also have ebooks, prompt templates,

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anyway, a whole series of

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resources that really help people

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structure a possible application

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of AI in their business. Yes, I think everyone

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who is in this area of

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entrepreneurship,

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needs to,

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if they haven't already, understand the

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applications that their own business

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can have in relation to AI. Because if

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It's true that we don't know all

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the businesses, Daniel. That's true.

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It's also true that we can assure that in

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some part of this process, we

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can implement AI with significant

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improvements in efficiency

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and operations, right? So it's worth

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maybe starting here by saying,

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Daniel, that we have two

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modules, about 10 video lessons,

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completely free and absolutely

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applicable, right? So regardless

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of what segment the person

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listening to us right now works in.

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We feel that confidence, right?

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After so long working with

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implementation in the most

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different businesses, we have this voice

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to say that we can help

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businesses scale up their operations

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and their sales, why not, with AI.

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So, in this context, Daniel, I wanted

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to ask you here how you

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see things today, in a few words, the

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AI context in the market? If you could

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say, in general, according to your

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experience and what you've seen in the

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Brazilian market, right? I know you're also

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keeping an eye on Latin America, so to

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speak, but tell us a bit about your

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experience here with us, what do you

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notice and how is it, how do

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different businesses today are already working

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in this direction.

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Perfect. Well, [clearing throat] I

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see AI, uh I know that we

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eventually

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are kind of in a bubble, right? So I,

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you and the XMACNA team, we end up

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being impacted by topics about

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artificial intelligence all the time and

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sometimes it even feels like

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everyone is talking about it. Uh,

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but I realize that it's still not, uh, the

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trend, right? There are many companies that

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are still catching people’s attention and

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a lot of it is also due to a belief

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that I notice in the market, which is

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that artificial intelligence is something only

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for a big corporation, right? For

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global-level corporations that will

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invest tons of money in

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making that happen. But in reality,

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it’s not really like that, right? We see

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that artificial intelligence,

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obviously, depending on the application,

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sometimes it will require a

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bigger investment, but it’s also

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for small and medium

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business owners, right? And not just here in

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Brazil, but also Latin America, we

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have this possibility, uh, to

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work with AI at different stages

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of the process. And then, even picking up on

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your initial comment, it's for you who are

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watching this, right? Whether you are an

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entrepreneur, a business owner, or if

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you are an employee, because sometimes we

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end up impacting an employee

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who also has the ability to, uh, bring

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this message internally, right, whether

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an intrapreneur there who will, uh, show

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the company the possibility of that, in

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fact, the benefits, right, of

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artificial intelligence and the feasibility

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of it economically as well, because it's very

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much talked about artificial intelligence

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but I notice that people

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still also have a certain, uh,

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mysticism, so to speak, about what

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is actually possible to do with

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artificial intelligence, and what is not

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possible. There's also that thing

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about fear, right? Oh, am I going to be replaced,

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or not. And in reality, uh, what we

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have noticed in companies that

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are using artificial intelligence

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is not turnover, but rather

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you enhance the work of that

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person who is there, right? And AI being

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really, one more tool in that

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company's toolbox, and this

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in every sector, in all

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departments, applied in different

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ways, right? I heard the other day

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an analogy that I found interesting,

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which is that AI is like

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a steam engine, right? So, when the

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steam engine appeared, it enabled a

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series of things, right? A series of

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other transformations.

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And AI is like that too, it can

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enable a series of, a

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series of changes and transformations

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in business, as long as we know how

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to use this engine in our favor and where

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to apply it and what to demand from it, right? So

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that's how I see it, the world itself,

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right, especially here in Brazil and Latin

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America, is still waking up, which

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shows that it's also an excellent time

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for us to be here talking about this,

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isn't it?

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Yes, it's an opportunity for,

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anyway, selling products, solutions and

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services supported by and for

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representation as well, right? We

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can later go deeper into this aspect that

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we, by the way, also have here at

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XMACNA a dedicated vertical

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dedicated to this purpose. Yeah, but I wanted

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before getting to that point,

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particularly, Daniel, to bring up or

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or develop a bit an aspect that

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you brought to us, which is the following: look,

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sometimes people think this is a

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topic for big corporations, right?

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they don't realize that their own business,

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their small or medium business, can

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also benefit from implementations

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possible in so many sectors and areas

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different with AI. And it's worth it,

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so, maybe we should suddenly address a

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bit of this aspect, right? So, just

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to give you an idea, we

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have products at XMACNA and solutions that are

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well below the minimum

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wage, just to give you an idea

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of the scale in terms of how much it costs

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to implement, to see applications that already

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already have guaranteed leverage in

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relation to several business processes

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I wanted to mention one here

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briefly, which is AI in the sales funnel,

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I think, more than or before

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taking care of, I don't know, maybe

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customer service, support,

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it's communication,

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and other sectors where we can, right,

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also implement and develop solutions

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I keep thinking that sales is

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everyone will need to take care of this

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dimension, right? For the very

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survival of the business, for expanding

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the company's revenue and so

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on. So, tell us a bit

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Daniel, how do you today

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see it? We are part of this movement

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here quite often, right?

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We're really involved in this

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type of solution for the businesses that

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seek us out. But tell us a bit about how

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you see the role of the

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digital employee, just to bring this

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category into the conversation, right? We

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have DEs, that's what we call them

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affectionately, and there are already

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hundreds of them across Brazil. We

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currently have a mark of over

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800 digital employees spread

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across different businesses and handling, if

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not only, but mainly the sales funnel.

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Right? Tell us a bit,

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please, how do you see this

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experience. And for those who have never heard

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of it, imagine you're

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introducing it for the first time to

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a listener, right, presenting

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this topic, tell us how we

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implement DE in the sales funnel and

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it boosts the business.

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Great. Well, I think when we talk

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about FD, it's important for us to bring up

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a point, which is this: today

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and more and more, with the advance of

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technology, with the way the world itself

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is developing, what we

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notice, right? Before talking about

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artificial intelligence, it's interesting

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to talk about human beings themselves,

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right? Because look, today we are

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in a world where we went from

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extremely long content, right? So

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you would watch movies, series, people

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before, maybe you who's watching

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us now don't remember that time.

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But there was a moment in history when

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people would sit in front of the

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TV and wait for a certain

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time to watch a show, right?

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Nowadays [laughter]

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we

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it's so funny to say that. It feels like

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we're talking about another

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geological era, right? But in a way

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it is, right?

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Exactly. And it's like, it's been 10, 15 years

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ago, right? No, maybe not more than

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that. And then, look, we would

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sit and wait for a certain time

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there to watch that show. And

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when you couldn't, at that time,

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you would turn on an extremely

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technological device called a VCR to

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record that moment so that

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you could watch it at a more

277
00:12:38.480 --> 00:12:40.079
convenient time.

278
00:12:40.079 --> 00:12:44.320
Fast forward and now we are in a time when

279
00:12:44.320 --> 00:12:47.320
we type what we want

280
00:12:47.320 --> 00:12:50.120
to watch and it appears on our

281
00:12:50.120 --> 00:12:52.800
screen like magic, even typing

282
00:12:52.800 --> 00:12:54.120
differently. I feel a certain

283
00:12:54.120 --> 00:12:56.000
aging on your part too when you

284
00:12:56.000 --> 00:12:57.920
say 'type',

285
00:12:57.920 --> 00:12:59.720
which could mean something else, right?

286
00:12:59.720 --> 00:13:01.079
>> No, [laughter]

287
00:13:01.079 --> 00:13:03.000
it could be 'hit there', right?

288
00:13:03.000 --> 00:13:04.959
>> Typewrite.

289
00:13:04.959 --> 00:13:05.600
Exactly.

290
00:13:05.600 --> 00:13:08.519
>> Hit, yeah, hit the, the text.

291
00:13:08.519 --> 00:13:11.839
>> Anyway, and this magically appears on the

292
00:13:11.839 --> 00:13:15.160
your screen and not only does the content you

293
00:13:15.160 --> 00:13:17.040
want appear, but it already shows up in several

294
00:13:17.040 --> 00:13:19.160
versions. It will show up in the version of

295
00:13:19.160 --> 00:13:22.000
40 seconds, in the 5-minute version,

296
00:13:22.000 --> 00:13:25.199
15, 20, and even the full content that you

297
00:13:25.199 --> 00:13:27.079
don't even know exactly how long it can

298
00:13:27.079 --> 00:13:30.240
be. Where am I going with this? Well, the first

299
00:13:30.240 --> 00:13:32.680
thing we have as a change

300
00:13:32.680 --> 00:13:34.720
in behavior is that people want

301
00:13:34.720 --> 00:13:38.480
an immediate answer, right? And they want to

302
00:13:38.480 --> 00:13:41.959
find that content at that

303
00:13:41.959 --> 00:13:44.480
moment when they're searching. And

304
00:13:44.480 --> 00:13:47.000
besides that, they want this

305
00:13:47.000 --> 00:13:50.519
answer to be effective, assertive, right?

306
00:13:50.519 --> 00:13:53.279
they want it to be quick. So you

307
00:13:53.279 --> 00:13:56.600
need to work on it. And companies

308
00:13:56.600 --> 00:14:00.040
have been facing this with people's timing.

309
00:14:00.040 --> 00:14:02.800
Another important development is

310
00:14:02.800 --> 00:14:06.320
many people working from home,

311
00:14:06.320 --> 00:14:09.839
anyway, the work dynamic is changing,

312
00:14:09.839 --> 00:14:12.199
this has also changed people's routines,

313
00:14:12.199 --> 00:14:15.720
right? So now you start having clients

314
00:14:15.720 --> 00:14:18.160
or leads who will reach out to you at

315
00:14:18.160 --> 00:14:20.480
dawn, who will contact you at

316
00:14:20.480 --> 00:14:23.720
times that usually weren't

317
00:14:23.720 --> 00:14:25.519
times when people would ask questions,

318
00:14:25.519 --> 00:14:28.000
because remember, we used to schedule a time to

319
00:14:28.000 --> 00:14:30.399
watch a TV show and we

320
00:14:30.399 --> 00:14:32.519
also scheduled a time to call the

321
00:14:32.519 --> 00:14:34.959
companies we wanted to talk to and

322
00:14:34.959 --> 00:14:37.360
ask a question. Nowadays, not anymore, very

323
00:14:37.360 --> 00:14:38.440
cool.

324
00:14:38.440 --> 00:14:41.040
Just like with content, with what we

325
00:14:41.040 --> 00:14:42.959
look for from companies, we also

326
00:14:42.959 --> 00:14:44.720
want to reach out to companies at the moment

327
00:14:44.720 --> 00:14:47.519
when we are active and at the moment

328
00:14:47.519 --> 00:14:50.440
when that question pops into our head,

329
00:14:50.440 --> 00:14:54.199
right? And with that, it makes us

330
00:14:54.199 --> 00:14:56.399
really have to call, have to

331
00:14:56.399 --> 00:14:58.959
send a message, or access this

332
00:14:58.959 --> 00:15:01.880
company somehow at the time we

333
00:15:01.880 --> 00:15:05.279
want. And the company, on the other hand,

334
00:15:05.279 --> 00:15:08.519
would have a huge cost to keep

335
00:15:08.519 --> 00:15:11.839
a team there, right? Just imagine a team

336
00:15:11.839 --> 00:15:14.600
to answer the phone, to reply

337
00:15:14.600 --> 00:15:18.560
to WhatsApp 24 hours a day, 7 days a week,

338
00:15:18.560 --> 00:15:22.480
right? So, just from that, we can see

339
00:15:22.480 --> 00:15:25.839
that this behavioral change,

340
00:15:25.839 --> 00:15:28.360
is a change that the company needs

341
00:15:28.360 --> 00:15:31.040
to follow if it wants to stay in the

342
00:15:31.040 --> 00:15:34.519
market and generate business, right? And

343
00:15:34.519 --> 00:15:36.959
I'll add more, not let the business go to the

344
00:15:36.959 --> 00:15:39.160
competition, right? After all, you are

345
00:15:39.160 --> 00:15:42.240
investing in traffic, in campaigns

346
00:15:42.240 --> 00:15:44.480
marketing, anyway, all this is being done

347
00:15:44.480 --> 00:15:46.959
as an investment to generate that lead.

348
00:15:46.959 --> 00:15:49.800
And if you don't capture that lead at the

349
00:15:49.800 --> 00:15:51.519
moment it comes in, you are

350
00:15:51.519 --> 00:15:54.480
doing what? Spending money to

351
00:15:54.480 --> 00:15:56.920
teach your lead to buy from your

352
00:15:56.920 --> 00:15:59.399
competitor. Why? If you don't

353
00:15:59.399 --> 00:16:01.160
reply at that moment, they will

354
00:16:01.160 --> 00:16:03.800
look for someone in the market who will

355
00:16:03.800 --> 00:16:06.120
reply right then and close

356
00:16:06.120 --> 00:16:09.279
the deal right at that time, right? So we

357
00:16:09.279 --> 00:16:11.759
are living in a much more

358
00:16:11.759 --> 00:16:14.160
immediate world.

359
00:16:14.160 --> 00:16:16.480
That said, where does the digital

360
00:16:16.480 --> 00:16:18.920
employee come in? The digital employee is

361
00:16:18.920 --> 00:16:21.440
Exactly this employee of

362
00:16:21.440 --> 00:16:23.959
artificial intelligence who knows all

363
00:16:23.959 --> 00:16:26.720
the details of your company

364
00:16:26.720 --> 00:16:30.639
and who will answer that lead,

365
00:16:30.639 --> 00:16:33.040
that client at the moment when they

366
00:16:33.040 --> 00:16:36.199
get in touch and on the channel where they

367
00:16:36.199 --> 00:16:38.839
get in touch. So, if they want to

368
00:16:38.839 --> 00:16:41.480
call you, great. I'm really into

369
00:16:41.480 --> 00:16:43.480
phones, I still like to call

370
00:16:43.480 --> 00:16:44.519
companies, you know? So

371
00:16:44.519 --> 00:16:47.279
>> He's a guy who talks digital, film, yeah,

372
00:16:47.279 --> 00:16:49.079
must really like phones, I get it.

373
00:16:49.079 --> 00:16:51.000
>> Yeah, I still like phones, I

374
00:16:51.000 --> 00:16:54.040
like to talk to people, so I

375
00:16:54.040 --> 00:16:56.319
still call companies and it's nice to

376
00:16:56.319 --> 00:16:58.160
have someone to answer you, even if

377
00:16:58.160 --> 00:17:02.480
it's a digital employee, because

378
00:17:02.480 --> 00:17:04.959
when you call a company, you don't

379
00:17:04.959 --> 00:17:07.000
necessarily want to talk to a human,

380
00:17:07.000 --> 00:17:08.959
you want to talk to someone to solve

381
00:17:08.959 --> 00:17:12.439
the problem. If the digital employee will

382
00:17:12.439 --> 00:17:16.039
answer and solve the problem, great. That's

383
00:17:16.039 --> 00:17:18.120
what we want and, by the way,

384
00:17:18.120 --> 00:17:21.039
the relational experience,

385
00:17:21.039 --> 00:17:24.679
communication, discourse of our

386
00:17:24.679 --> 00:17:26.439
digital employee, who does what we

387
00:17:26.439 --> 00:17:29.640
call a smart call, is

388
00:17:29.640 --> 00:17:31.720
impressive. If anyone here who

389
00:17:31.720 --> 00:17:35.000
listens to us hasn't seen or heard it, just

390
00:17:35.000 --> 00:17:36.880
get in touch with Herbs through the website

391
00:17:36.880 --> 00:17:40.160
XMACNA. Ask Herbs to call you.

392
00:17:40.160 --> 00:17:43.280
Yeah, I dare say it might be that

393
00:17:43.280 --> 00:17:48.559
people don't recognize the difference between

394
00:17:48.559 --> 00:17:51.960
the phone approach of a Digital Employee that doesn't

395
00:17:51.960 --> 00:17:55.799
look anything like a chatbot, right?

396
00:17:55.799 --> 00:17:58.600
Yeah, and human service. Look,

397
00:17:58.600 --> 00:18:01.960
Daniel, it seems that, well, today a

398
00:18:01.960 --> 00:18:04.080
domestic story that won't change

399
00:18:04.080 --> 00:18:06.440
anyone's life, but here's the thing, today

400
00:18:06.440 --> 00:18:11.480
I made a purchase and paid more at the

401
00:18:11.480 --> 00:18:14.720
store that served me faster than

402
00:18:14.720 --> 00:18:17.320
I had the patience to wait for the store that

403
00:18:17.320 --> 00:18:20.559
I knew had the same product, something

404
00:18:20.559 --> 00:18:24.280
cheaper, but for more, well, for

405
00:18:24.280 --> 00:18:27.320
two days I've been trying to complete the purchase

406
00:18:27.320 --> 00:18:30.159
at the cheaper store, but it doesn't have

407
00:18:30.159 --> 00:18:31.960
customer service, man.

408
00:18:31.960 --> 00:18:33.960
>> By the way, let's send this video to

409
00:18:33.960 --> 00:18:34.760
that store.

410
00:18:34.760 --> 00:18:36.280
>> By the way, let's [laughs] send this

411
00:18:36.280 --> 00:18:38.400
video to that store, man. Building supply

412
00:18:38.400 --> 00:18:39.960
store, man, building supply store.

413
00:18:39.960 --> 00:18:41.919
Construction materials. That's it,

414
00:18:41.919 --> 00:18:44.360
>> man. I, I, I bought the truckload of

415
00:18:44.360 --> 00:18:46.960
sand for the highest price I could get,

416
00:18:46.960 --> 00:18:48.799
because I needed it at that moment. The

417
00:18:48.799 --> 00:18:50.559
guy is there at the construction site, man, needing

418
00:18:50.559 --> 00:18:52.640
sand, you know? There's no way to

419
00:18:52.640 --> 00:18:54.720
wait for service from the supply store next

420
00:18:54.720 --> 00:18:57.360
door that doesn't serve me, right?

421
00:18:57.360 --> 00:18:59.720
That's it. And you can imagine, right? Of course the

422
00:18:59.720 --> 00:19:01.720
building materials warehouse here,

423
00:19:01.720 --> 00:19:03.760
besides being literal, is also a

424
00:19:03.760 --> 00:19:06.360
metaphor, right? Any business can be

425
00:19:06.360 --> 00:19:08.280
understood as this business that needs to

426
00:19:08.280 --> 00:19:10.120
serve quickly, that needs to serve

427
00:19:10.120 --> 00:19:13.280
on Saturdays, Sundays, holidays, late at night, at

428
00:19:13.280 --> 00:19:15.640
any time, right? Exactly.

429
00:19:15.640 --> 00:19:18.640
Exactly. And then you start to bring

430
00:19:18.640 --> 00:19:21.919
this reflection to the following point. Uh,

431
00:19:21.919 --> 00:19:24.240
the investment you make in having a

432
00:19:24.240 --> 00:19:28.480
digital employee, uh, it's not just that

433
00:19:28.480 --> 00:19:30.600
cost you have if you don't have

434
00:19:30.600 --> 00:19:32.080
one, right? Because if you don't have a

435
00:19:32.080 --> 00:19:33.760
digital employee, you won't pay

436
00:19:33.760 --> 00:19:36.679
for a digital employee. Great.

437
00:19:36.679 --> 00:19:39.200
There's a whole cost, yeah, you have a whole

438
00:19:39.200 --> 00:19:41.159
cost for not having sold, for having

439
00:19:41.159 --> 00:19:44.159
generated that traffic, because sometimes

440
00:19:44.159 --> 00:19:47.120
you invested, uh, in a marketing campaign,

441
00:19:47.120 --> 00:19:49.520
on Facebook, on Google,

442
00:19:49.520 --> 00:19:52.120
something like that, and then you get a

443
00:19:52.120 --> 00:19:53.760
click there, right? And it's not,

444
00:19:53.760 --> 00:19:55.440
you already paid for the click, right? You already paid

445
00:19:55.440 --> 00:19:56.799
for the click. Exactly.

446
00:19:56.799 --> 00:19:58.760
Daniel, I wanted to

447
00:19:58.760 --> 00:20:01.679
lead us here to wrap up with

448
00:20:01.679 --> 00:20:03.720
the following, we started by saying that

449
00:20:03.720 --> 00:20:07.760
this is the hot moment for AI, right.

450
00:20:07.760 --> 00:20:10.919
We're seeing news reports from

451
00:20:10.919 --> 00:20:14.120
Fantastic that you spend those minutes

452
00:20:14.120 --> 00:20:16.520
precious from broadcast TV for the whole

453
00:20:16.520 --> 00:20:20.240
country. It's a good time for

454
00:20:20.240 --> 00:20:22.200
the product and it's also a good time

455
00:20:22.200 --> 00:20:24.000
for representation, right? I think it's worth

456
00:20:24.000 --> 00:20:26.880
giving some perspective to those who

457
00:20:26.880 --> 00:20:30.400
listen to us, because maybe this listener

458
00:20:30.400 --> 00:20:32.960
might also be interested in this

459
00:20:32.960 --> 00:20:36.159
or know someone who is not, because the

460
00:20:36.159 --> 00:20:40.039
our program, the XMACNA Partner, is

461
00:20:40.039 --> 00:20:42.960
scaling up in a very

462
00:20:42.960 --> 00:20:44.600
significant way. I think it's worth

463
00:20:44.600 --> 00:20:46.559
your testimony and at the same time your

464
00:20:46.559 --> 00:20:49.280
invitation, Daniel, to people, right,

465
00:20:49.280 --> 00:20:52.320
to get to know this proposition at a

466
00:20:52.320 --> 00:20:55.799
moment in history when a lot of

467
00:20:55.799 --> 00:20:57.960
people are talking about AI, and those who aren't

468
00:20:57.960 --> 00:20:59.880
need to hear about it.

469
00:20:59.880 --> 00:21:03.520
Exactly. Well, I think it's worth saying

470
00:21:03.520 --> 00:21:06.559
that I started this whole process

471
00:21:06.559 --> 00:21:09.039
as a client, including of XMACNA. I am

472
00:21:09.039 --> 00:21:11.880
a client beyond just the page, I continue as

473
00:21:11.880 --> 00:21:15.000
a XMACNA client. I have Aurora, who

474
00:21:15.000 --> 00:21:16.840
I joke is the best employee of

475
00:21:16.840 --> 00:21:19.440
the year, all year round, because she

476
00:21:19.440 --> 00:21:22.360
literally schedules my meetings, she

477
00:21:22.360 --> 00:21:25.124
manages my calendar better than I do. And

478
00:21:25.124 --> 00:21:28.320
[laughter] and she even currently

479
00:21:28.320 --> 00:21:31.120
closes sales. So, Aurora, besides

480
00:21:31.120 --> 00:21:34.320
being a digital employee who

481
00:21:34.320 --> 00:21:36.919
she schedules meetings,

482
00:21:36.919 --> 00:21:40.360
sometimes she even sells, right? Uh,

483
00:21:40.360 --> 00:21:42.840
from check-in to checkout. Yes, from check-in to

484
00:21:42.840 --> 00:21:44.679
checkout. Very good. From check-in to

485
00:21:44.679 --> 00:21:47.000
checkout. In fact, I set up some

486
00:21:47.000 --> 00:21:48.600
automations for her there that she

487
00:21:48.600 --> 00:21:50.640
even notifies me when a sale

488
00:21:50.640 --> 00:21:52.960
happens. So, [laughter]

489
00:21:52.960 --> 00:21:54.080
so just look,

490
00:21:54.080 --> 00:21:55.200
she only brings good news. So,

491
00:21:55.200 --> 00:21:58.919
she only brings good news. And so this

492
00:21:58.919 --> 00:22:01.200
moment we are in now is a

493
00:22:01.200 --> 00:22:03.760
moment where we need to

494
00:22:03.760 --> 00:22:06.679
adapt as a company, right? Uh, and then

495
00:22:06.679 --> 00:22:09.000
not speaking on behalf of XMACNA, but

496
00:22:09.000 --> 00:22:11.840
speaking from the point of view of a company that I

497
00:22:11.840 --> 00:22:14.200
also have my own company. Uh,

498
00:22:14.200 --> 00:22:16.240
from a business owner's perspective, we

499
00:22:16.240 --> 00:22:19.279
need to prepare ourselves to serve the

500
00:22:19.279 --> 00:22:23.000
customer at any time, which is the

501
00:22:23.000 --> 00:22:25.679
time the customer wants. I always say,

502
00:22:25.679 --> 00:22:27.919
uh, when I go to do consulting,

503
00:22:27.919 --> 00:22:29.039
anyway, when I am going to do some

504
00:22:29.039 --> 00:22:30.919
delivery in terms of structuring

505
00:22:30.919 --> 00:22:33.919
commercially, a common question is: Daniel,

506
00:22:33.919 --> 00:22:36.760
what is the best channel for me to be on, right?

507
00:22:36.760 --> 00:22:38.039
Should I, do I have to be on

508
00:22:38.039 --> 00:22:39.360
Instagram, do I have to be on

509
00:22:39.360 --> 00:22:41.440
WhatsApp, do I have to be on email and

510
00:22:41.440 --> 00:22:44.200
my answer is always the same. You

511
00:22:44.200 --> 00:22:47.640
You have to be everywhere, right? Who

512
00:22:47.640 --> 00:22:50.960
decides how to talk to you is your

513
00:22:50.960 --> 00:22:53.480
client, not you. So you have to

514
00:22:53.480 --> 00:22:55.720
be on social media, you have

515
00:22:55.720 --> 00:22:57.080
to be on email, you have to be

516
00:22:57.080 --> 00:22:59.840
on the phone. You have a crazy guy there

517
00:22:59.840 --> 00:23:02.200
like Daniel who will call to buy

518
00:23:02.200 --> 00:23:04.760
from you, you have to be there to

519
00:23:04.760 --> 00:23:07.679
serve him, to talk to him, right?

520
00:23:07.679 --> 00:23:11.400
So, we need to be on all

521
00:23:11.400 --> 00:23:13.840
channels and with the advent of

522
00:23:13.840 --> 00:23:16.320
artificial intelligence, with the

523
00:23:16.320 --> 00:23:19.120
advent of digital employees today,

524
00:23:19.120 --> 00:23:21.720
this is completely possible and

525
00:23:21.720 --> 00:23:24.080
completely economically viable,

526
00:23:24.080 --> 00:23:26.559
regardless of the size of your

527
00:23:26.559 --> 00:23:29.200
business. So, there is no longer an

528
00:23:29.200 --> 00:23:31.799
excuse for this not to happen. And

529
00:23:31.799 --> 00:23:34.799
then, thinking about that, we here at

530
00:23:34.799 --> 00:23:37.799
XMACNA, and now speaking as

531
00:23:37.799 --> 00:23:40.600
XMACNA, we developed a partner

532
00:23:40.600 --> 00:23:43.880
program where you can sign up

533
00:23:43.880 --> 00:23:47.799
and be a XMACNA seller, right, that is,

534
00:23:47.799 --> 00:23:51.159
be a commercial representative of XMACNA

535
00:23:51.159 --> 00:23:53.960
and from that have access to

536
00:23:53.960 --> 00:23:57.559
100% of XMACNA's solutions, which today we

537
00:23:57.559 --> 00:23:59.440
are bringing here the

538
00:23:59.440 --> 00:24:01.039
digital employees, but beyond

539
00:24:01.039 --> 00:24:03.080
that we have a range of other

540
00:24:03.080 --> 00:24:05.679
products, a range of other solutions

541
00:24:05.679 --> 00:24:07.919
for the company's daily routine, to make

542
00:24:07.919 --> 00:24:10.520
those businesses that become

543
00:24:10.520 --> 00:24:12.640
clients more efficient and generate

544
00:24:12.640 --> 00:24:15.880
more revenue, right, generate more results,

545
00:24:15.880 --> 00:24:19.080
have a bigger impact on the community where they

546
00:24:19.080 --> 00:24:21.600
are located. And we can

547
00:24:21.600 --> 00:24:24.200
through this partner program,

548
00:24:24.200 --> 00:24:27.120
even make it possible for you who are there

549
00:24:27.120 --> 00:24:29.480
and looking at this market and

550
00:24:29.480 --> 00:24:33.240
think: "Wow, I'd like to work with

551
00:24:33.240 --> 00:24:35.679
artificial intelligence." And then there are

552
00:24:35.679 --> 00:24:38.679
two paths, right? One way is you go

553
00:24:38.679 --> 00:24:42.600
there, invest a lot of money in courses.

554
00:24:42.600 --> 00:24:44.399
And besides money, you invest

555
00:24:44.399 --> 00:24:47.799
a lot of time, because you need to

556
00:24:47.799 --> 00:24:50.120
learn how to program, understand a

557
00:24:50.120 --> 00:24:52.720
series of details about artificial

558
00:24:52.720 --> 00:24:54.799
intelligence to make it

559
00:24:54.799 --> 00:24:57.679
work properly. And invest in

560
00:24:57.679 --> 00:24:59.760
infrastructure, which is not cheap either,

561
00:24:59.760 --> 00:25:02.720
right? It's not just about putting chat

562
00:25:02.720 --> 00:25:05.799
GPT there, there's a lot behind it. Or

563
00:25:05.799 --> 00:25:08.120
you can simply fill out a

564
00:25:08.120 --> 00:25:10.480
form, join our partner group

565
00:25:10.480 --> 00:25:13.320
and have all this available at the

566
00:25:13.320 --> 00:25:16.640
very next moment after you sign up to

567
00:25:16.640 --> 00:25:19.880
really be able to, you know, promote,

568
00:25:19.880 --> 00:25:23.399
and work with this, right? And

569
00:25:23.399 --> 00:25:26.120
obviously doing the commercial work,

570
00:25:26.120 --> 00:25:28.120
doing the work of staying in touch

571
00:25:28.120 --> 00:25:30.120
with the client, the client remains

572
00:25:30.120 --> 00:25:32.600
your client, but with all the support

573
00:25:32.600 --> 00:25:35.559
from XMACNA so that in any eventual

574
00:25:35.559 --> 00:25:37.799
problem you have someone to turn to, you have

575
00:25:37.799 --> 00:25:40.440
someone who will take action and especially

576
00:25:40.440 --> 00:25:43.840
who won't take your focus away, which is

577
00:25:43.840 --> 00:25:45.399
being in touch with the client. So

578
00:25:45.399 --> 00:25:47.000
you'll be able to keep in touch

579
00:25:47.000 --> 00:25:50.159
with your clients while XMACNA

580
00:25:50.159 --> 00:25:53.440
works to solve the issues there that

581
00:25:53.440 --> 00:25:55.480
is even creating new things, right,

582
00:25:55.480 --> 00:25:58.000
Gustavo? We have here a team of

583
00:25:58.000 --> 00:26:00.679
development and innovation, who are always

584
00:26:00.679 --> 00:26:02.960
keeping an eye on trends and especially

585
00:26:02.960 --> 00:26:06.159
paying attention to the requests from our

586
00:26:06.159 --> 00:26:07.520
clients too, because many times

587
00:26:07.520 --> 00:26:09.360
we are challenged by clients who say:

588
00:26:09.360 --> 00:26:12.600
"Look, I saw there's something

589
00:26:12.600 --> 00:26:15.080
like this, I'd like you to do it."

590
00:26:15.080 --> 00:26:16.679
And we go there and develop in this

591
00:26:16.679 --> 00:26:18.840
direction, we develop CRM, we develop

592
00:26:18.840 --> 00:26:21.159
a series of other solutions

593
00:26:21.159 --> 00:26:23.600
and we keep going full steam here

594
00:26:23.600 --> 00:26:26.880
working to deliver both to

595
00:26:26.880 --> 00:26:28.919
our clients and to our

596
00:26:28.919 --> 00:26:31.440
partners the most cutting-edge in terms of

597
00:26:31.440 --> 00:26:34.799
the latest technology. So, for

598
00:26:34.799 --> 00:26:37.080
example, if something comes out today

599
00:26:37.080 --> 00:26:40.279
a new AI, we will today

600
00:26:40.279 --> 00:26:43.080
make this new AI available also for

601
00:26:43.080 --> 00:26:45.039
our clients, right? Whether it's a

602
00:26:45.039 --> 00:26:46.960
video generator, an audio generator,

603
00:26:46.960 --> 00:26:49.640
audio generator, text generator, whatever it is, it

604
00:26:49.640 --> 00:26:52.840
will always be... all our

605
00:26:52.840 --> 00:26:54.520
solutions will always be up to date.

606
00:26:54.520 --> 00:26:56.440
So, if you're looking at this

607
00:26:56.440 --> 00:26:59.120
market and want to grow in this

608
00:26:59.120 --> 00:27:01.799
market or want to bring it to your company,

609
00:27:01.799 --> 00:27:04.880
we have the path both for you who

610
00:27:04.880 --> 00:27:07.440
want to implement artificial intelligence

611
00:27:07.440 --> 00:27:09.159
in your business, like a digital seller,

612
00:27:09.159 --> 00:27:12.960
an SDR, or campaigns,

613
00:27:12.960 --> 00:27:15.320
right, whatever you want to implement in your

614
00:27:15.320 --> 00:27:19.279
business. And also for you who don't

615
00:27:19.279 --> 00:27:21.120
necessarily want to implement it in your

616
00:27:21.120 --> 00:27:22.520
business or want to implement it in your

617
00:27:22.520 --> 00:27:25.000
business and also want to resell these

618
00:27:25.000 --> 00:27:27.520
solutions, we also have our

619
00:27:27.520 --> 00:27:29.080
partner program. And Gustavo, I think

620
00:27:29.080 --> 00:27:32.360
it's worth leaving the message here that in the

621
00:27:32.360 --> 00:27:35.480
description of this video we have

622
00:27:35.480 --> 00:27:38.640
some links that you can use.

623
00:27:38.640 --> 00:27:40.600
So if you want to become a partner, there's

624
00:27:40.600 --> 00:27:42.919
a link here for you to become

625
00:27:42.919 --> 00:27:46.200
a XMACNA partner. And when you sign up for the

626
00:27:46.200 --> 00:27:49.039
partnership program, there's a whole

627
00:27:49.039 --> 00:27:51.200
training program there, there's a

628
00:27:51.200 --> 00:27:52.840
series of information that you will

629
00:27:52.840 --> 00:27:56.200
receive so you can make this

630
00:27:56.200 --> 00:27:59.679
happen. And for you who really want to

631
00:27:59.679 --> 00:28:01.679
implement it in your company, in your

632
00:28:01.679 --> 00:28:03.960
business, I also leave here the option to

633
00:28:03.960 --> 00:28:06.880
click the link to talk

634
00:28:06.880 --> 00:28:08.799
with Hermes, okay?

635
00:28:08.799 --> 00:28:11.440
And it's simple, more than me or

636
00:28:11.440 --> 00:28:13.799
Gustavo staying here to explain

637
00:28:13.799 --> 00:28:16.080
anything to you, just talk to

638
00:28:16.080 --> 00:28:17.200
Hermes, say: "Look, Hermes, here's the

639
00:28:17.200 --> 00:28:19.640
thing, I just watched the podcast

640
00:28:19.640 --> 00:28:21.840
from Gustavo and Daniel and I have a

641
00:28:21.840 --> 00:28:25.080
company that does X thing, so tell me

642
00:28:25.080 --> 00:28:27.440
how you can help me and see what

643
00:28:27.440 --> 00:28:29.480
Hermes will tell you, okay?

644
00:28:29.480 --> 00:28:31.600
>> It's different from the movie, you don't need to

645
00:28:31.600 --> 00:28:33.679
type the business name, right? You don't

646
00:28:33.679 --> 00:28:35.799
need to write, you can send audio,

647
00:28:35.799 --> 00:28:37.640
you can ask him to call you, he

648
00:28:37.640 --> 00:28:40.240
calls you, you talk, you can also write

649
00:28:40.240 --> 00:28:42.159
too if you really want to,

650
00:28:42.159 --> 00:28:44.440
anyway, many ways, right, Daniel?

651
00:28:44.440 --> 00:28:45.200
>> Exactly. [snoring]

652
00:28:45.200 --> 00:28:48.600
And as Gustavo said, if you

653
00:28:48.600 --> 00:28:51.080
want, ask him to call you and you

654
00:28:51.080 --> 00:28:54.440
will see that he calls you right away and

655
00:28:54.440 --> 00:28:57.039
solves your problem in the best way

656
00:28:57.039 --> 00:28:58.200
possible. So,

657
00:28:58.200 --> 00:29:00.320
>> Wonderful. Really great,

658
00:29:00.320 --> 00:29:01.840
>> Daniel. Thanks for your

659
00:29:01.840 --> 00:29:05.039
comments. The invitation stands,

660
00:29:05.039 --> 00:29:07.159
including the link to access the XMACNA

661
00:29:07.159 --> 00:29:09.600
about sales, right? It makes sense.

662
00:29:09.600 --> 00:29:12.200
Join our WhatsApp group, in

663
00:29:12.200 --> 00:29:15.080
which we have been building a

664
00:29:15.080 --> 00:29:16.880
very engaged discussion community.

665
00:29:16.880 --> 00:29:20.120
qualified around artificial intelligence

666
00:29:20.120 --> 00:29:22.679
focused on business, for

667
00:29:22.679 --> 00:29:25.360
boosting sales, support, and

668
00:29:25.360 --> 00:29:28.080
customer service. Well, Daniel, thank you so much

669
00:29:28.080 --> 00:29:31.039
once again for your time. For those who

670
00:29:31.039 --> 00:29:33.919
have stayed with us until now, we invite you to

671
00:29:33.919 --> 00:29:36.360
keep following us and, finally,

672
00:29:36.360 --> 00:29:38.480
also share this content with

673
00:29:38.480 --> 00:29:40.720
anyone who might be interested. Once

674
00:29:40.720 --> 00:29:43.320
again, thank you for your audience and

675
00:29:43.320 --> 00:29:44.960
see you next time.

676
00:29:44.960 --> 00:29:47.039
Thanks a lot. And remember to

677
00:29:47.039 --> 00:29:49.000
leave your like here. If you

678
00:29:49.000 --> 00:29:50.559
haven't subscribed to the channel yet, go ahead and

679
00:29:50.559 --> 00:29:52.279
subscribe, activate the bell to get

680
00:29:52.279 --> 00:29:55.480
content like this and always stay

681
00:29:55.480 --> 00:29:59.360
updated. Thanks,