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[music]

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In today's episode, digital employees,

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sales funnels, and AI reselling.

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AI. [music]

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Hello, everyone. Welcome to the

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XMACNA Podcast. I'm Gustavo Fechus,

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and I'm happy to have here with me for this

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episode Daniel Valladares, who is leading

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a very important project

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here at XMACNA, which is the

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XMACNA Partner division. We'll also

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have the chance to talk about it

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today. Daniel, thank you for your

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availability to be here with us today.

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with us.

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We've been for some time now

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talking about

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and expanding the space for dialogue with

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our audience, with the people

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who are interested in

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the topic of artificial intelligence, which

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is obviously gaining a lot of

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importance in our lives,

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whether we like it or not. I think

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we're at this moment in history, right,

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Daniel, where it's very necessary,

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super important to stay alert and strong,

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you know how it is, right? So, once again,

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thank you for being here, and let's

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build this dialogue together.

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Wonderful. Thank you very much, Gustavo, for the

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invitation. It's always an honor to be here

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speaking to the XMACNA audience, and today with

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a very important topic, right, to

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bring

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about the sales machine with AI, right?

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Is it possible? Or not?

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possible? Well, what will AI actually

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do, you know, on a day-to-day basis

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at work? Anyway, I think it's good to talk a bit

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about everything that revolves around

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the world of AI and working with

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artificial intelligence.

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Very well. So, when you talk about the

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sales machine, it's worth explaining to the

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listener that we

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produced a series of contents

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that are mainly

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video lessons, but not only that, right? We

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also have ebooks, prompt templates,

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anyway, a whole series of

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resources that really help people

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structure a possible application

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of AI in their business. Yes, I think everyone

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who is in this area of

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entrepreneurship,

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needs to,

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if they haven't already, understand the

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applications that their own business

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can have in relation to AI. Because if

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It's true that we don't know all

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the businesses, Daniel. That's true.

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It's also true that we can assure that in

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some part of this process, we

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can implement AI with significant

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improvements in efficiency

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and operations, right? So it's worth

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maybe starting here by saying,

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Daniel, that we have two

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modules, about 10 video lessons,

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completely free and absolutely

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applicable, right? So regardless

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of what segment the person

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listening to us right now works in.

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We feel that confidence, right?

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After so long working with

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implementation in the most

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different businesses, we have this voice

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to say that we can help

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businesses scale up their operations

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and their sales, why not, with AI.

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So, in this context, Daniel, I wanted

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to ask you here how you

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see things today, in a few words, the

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AI context in the market? If you could

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say, in general, according to your

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experience and what you've seen in the

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Brazilian market, right? I know you're also

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keeping an eye on Latin America, so to

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speak, but tell us a bit about your

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experience here with us, what do you

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notice and how is it, how do

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different businesses today are already working

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in this direction.

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Perfect. Well, [clearing throat] I

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see AI, uh I know that we

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eventually

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are kind of in a bubble, right? So I,

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you and the XMACNA team, we end up

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being impacted by topics about

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artificial intelligence all the time and

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sometimes it even feels like

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everyone is talking about it. Uh,

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but I realize that it's still not, uh, the

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trend, right? There are many companies that

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are still catching people’s attention and

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a lot of it is also due to a belief

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that I notice in the market, which is

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that artificial intelligence is something only

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for a big corporation, right? For

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global-level corporations that will

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invest tons of money in

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making that happen. But in reality,

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it’s not really like that, right? We see

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that artificial intelligence,

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obviously, depending on the application,

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sometimes it will require a

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bigger investment, but it’s also

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for small and medium

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business owners, right? And not just here in

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Brazil, but also Latin America, we

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have this possibility, uh, to

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work with AI at different stages

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of the process. And then, even picking up on

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your initial comment, it's for you who are

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watching this, right? Whether you are an

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entrepreneur, a business owner, or if

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you are an employee, because sometimes we

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end up impacting an employee

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who also has the ability to, uh, bring

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this message internally, right, whether

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an intrapreneur there who will, uh, show

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the company the possibility of that, in

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fact, the benefits, right, of

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artificial intelligence and the feasibility

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of it economically as well, because it's very

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much talked about artificial intelligence

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but I notice that people

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still also have a certain, uh,

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mysticism, so to speak, about what

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is actually possible to do with

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artificial intelligence, and what is not

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possible. There's also that thing

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about fear, right? Oh, am I going to be replaced,

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or not. And in reality, uh, what we

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have noticed in companies that

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are using artificial intelligence

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is not turnover, but rather

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you enhance the work of that

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person who is there, right? And AI being

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really, one more tool in that

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company's toolbox, and this

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in every sector, in all

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departments, applied in different

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ways, right? I heard the other day

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an analogy that I found interesting,

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which is that AI is like

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a steam engine, right? So, when the

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steam engine appeared, it enabled a

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series of things, right? A series of

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other transformations.

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And AI is like that too, it can

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enable a series of, a

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series of changes and transformations

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in business, as long as we know how

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to use this engine in our favor and where

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to apply it and what to demand from it, right? So

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that's how I see it, the world itself,

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right, especially here in Brazil and Latin

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America, is still waking up, which

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shows that it's also an excellent time

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for us to be here talking about this,

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isn't it?

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Yes, it's an opportunity for,

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anyway, selling products, solutions and

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services supported by and for

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representation as well, right? We

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can later go deeper into this aspect that

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we, by the way, also have here at

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XMACNA a dedicated vertical

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dedicated to this purpose. Yeah, but I wanted

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before getting to that point,

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particularly, Daniel, to bring up or

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or develop a bit an aspect that

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you brought to us, which is the following: look,

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sometimes people think this is a

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topic for big corporations, right?

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they don't realize that their own business,

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their small or medium business, can

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also benefit from implementations

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possible in so many sectors and areas

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different with AI. And it's worth it,

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so, maybe we should suddenly address a

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bit of this aspect, right? So, just

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to give you an idea, we

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have products at XMACNA and solutions that are

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well below the minimum

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wage, just to give you an idea

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of the scale in terms of how much it costs

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to implement, to see applications that already

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already have guaranteed leverage in

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relation to several business processes

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I wanted to mention one here

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briefly, which is AI in the sales funnel,

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I think, more than or before

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taking care of, I don't know, maybe

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customer service, support,

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it's communication,

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and other sectors where we can, right,

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also implement and develop solutions

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I keep thinking that sales is

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everyone will need to take care of this

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dimension, right? For the very

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survival of the business, for expanding

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the company's revenue and so

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on. So, tell us a bit

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Daniel, how do you today

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see it? We are part of this movement

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here quite often, right?

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We're really involved in this

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type of solution for the businesses that

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seek us out. But tell us a bit about how

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you see the role of the

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digital employee, just to bring this

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category into the conversation, right? We

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have DEs, that's what we call them

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affectionately, and there are already

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hundreds of them across Brazil. We

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currently have a mark of over

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800 digital employees spread

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across different businesses and handling, if

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not only, but mainly the sales funnel.

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Right? Tell us a bit,

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please, how do you see this

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experience. And for those who have never heard

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of it, imagine you're

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introducing it for the first time to

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a listener, right, presenting

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this topic, tell us how we

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implement DE in the sales funnel and

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it boosts the business.

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Great. Well, I think when we talk

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about FD, it's important for us to bring up

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a point, which is this: today

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and more and more, with the advance of

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technology, with the way the world itself

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is developing, what we

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notice, right? Before talking about

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artificial intelligence, it's interesting

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to talk about human beings themselves,

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right? Because look, today we are

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in a world where we went from

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extremely long content, right? So

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you would watch movies, series, people

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before, maybe you who's watching

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us now don't remember that time.

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But there was a moment in history when

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people would sit in front of the

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TV and wait for a certain

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time to watch a show, right?

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Nowadays [laughter]

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we

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it's so funny to say that. It feels like

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we're talking about another

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geological era, right? But in a way

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it is, right?

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Exactly. And it's like, it's been 10, 15 years

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ago, right? No, maybe not more than

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that. And then, look, we would

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sit and wait for a certain time

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there to watch that show. And

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when you couldn't, at that time,

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you would turn on an extremely

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technological device called a VCR to

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record that moment so that

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you could watch it at a more

277
00:12:38,480 --> 00:12:40,079
convenient time.

278
00:12:40,079 --> 00:12:44,320
Fast forward and now we are in a time when

279
00:12:44,320 --> 00:12:47,320
we type what we want

280
00:12:47,320 --> 00:12:50,120
to watch and it appears on our

281
00:12:50,120 --> 00:12:52,800
screen like magic, even typing

282
00:12:52,800 --> 00:12:54,120
differently. I feel a certain

283
00:12:54,120 --> 00:12:56,000
aging on your part too when you

284
00:12:56,000 --> 00:12:57,920
say 'type',

285
00:12:57,920 --> 00:12:59,720
which could mean something else, right?

286
00:12:59,720 --> 00:13:01,079
>> No, [laughter]

287
00:13:01,079 --> 00:13:03,000
it could be 'hit there', right?

288
00:13:03,000 --> 00:13:04,959
>> Typewrite.

289
00:13:04,959 --> 00:13:05,600
Exactly.

290
00:13:05,600 --> 00:13:08,519
>> Hit, yeah, hit the, the text.

291
00:13:08,519 --> 00:13:11,839
>> Anyway, and this magically appears on the

292
00:13:11,839 --> 00:13:15,160
your screen and not only does the content you

293
00:13:15,160 --> 00:13:17,040
want appear, but it already shows up in several

294
00:13:17,040 --> 00:13:19,160
versions. It will show up in the version of

295
00:13:19,160 --> 00:13:22,000
40 seconds, in the 5-minute version,

296
00:13:22,000 --> 00:13:25,199
15, 20, and even the full content that you

297
00:13:25,199 --> 00:13:27,079
don't even know exactly how long it can

298
00:13:27,079 --> 00:13:30,240
be. Where am I going with this? Well, the first

299
00:13:30,240 --> 00:13:32,680
thing we have as a change

300
00:13:32,680 --> 00:13:34,720
in behavior is that people want

301
00:13:34,720 --> 00:13:38,480
an immediate answer, right? And they want to

302
00:13:38,480 --> 00:13:41,959
find that content at that

303
00:13:41,959 --> 00:13:44,480
moment when they're searching. And

304
00:13:44,480 --> 00:13:47,000
besides that, they want this

305
00:13:47,000 --> 00:13:50,519
answer to be effective, assertive, right?

306
00:13:50,519 --> 00:13:53,279
they want it to be quick. So you

307
00:13:53,279 --> 00:13:56,600
need to work on it. And companies

308
00:13:56,600 --> 00:14:00,040
have been facing this with people's timing.

309
00:14:00,040 --> 00:14:02,800
Another important development is

310
00:14:02,800 --> 00:14:06,320
many people working from home,

311
00:14:06,320 --> 00:14:09,839
anyway, the work dynamic is changing,

312
00:14:09,839 --> 00:14:12,199
this has also changed people's routines,

313
00:14:12,199 --> 00:14:15,720
right? So now you start having clients

314
00:14:15,720 --> 00:14:18,160
or leads who will reach out to you at

315
00:14:18,160 --> 00:14:20,480
dawn, who will contact you at

316
00:14:20,480 --> 00:14:23,720
times that usually weren't

317
00:14:23,720 --> 00:14:25,519
times when people would ask questions,

318
00:14:25,519 --> 00:14:28,000
because remember, we used to schedule a time to

319
00:14:28,000 --> 00:14:30,399
watch a TV show and we

320
00:14:30,399 --> 00:14:32,519
also scheduled a time to call the

321
00:14:32,519 --> 00:14:34,959
companies we wanted to talk to and

322
00:14:34,959 --> 00:14:37,360
ask a question. Nowadays, not anymore, very

323
00:14:37,360 --> 00:14:38,440
cool.

324
00:14:38,440 --> 00:14:41,040
Just like with content, with what we

325
00:14:41,040 --> 00:14:42,959
look for from companies, we also

326
00:14:42,959 --> 00:14:44,720
want to reach out to companies at the moment

327
00:14:44,720 --> 00:14:47,519
when we are active and at the moment

328
00:14:47,519 --> 00:14:50,440
when that question pops into our head,

329
00:14:50,440 --> 00:14:54,199
right? And with that, it makes us

330
00:14:54,199 --> 00:14:56,399
really have to call, have to

331
00:14:56,399 --> 00:14:58,959
send a message, or access this

332
00:14:58,959 --> 00:15:01,880
company somehow at the time we

333
00:15:01,880 --> 00:15:05,279
want. And the company, on the other hand,

334
00:15:05,279 --> 00:15:08,519
would have a huge cost to keep

335
00:15:08,519 --> 00:15:11,839
a team there, right? Just imagine a team

336
00:15:11,839 --> 00:15:14,600
to answer the phone, to reply

337
00:15:14,600 --> 00:15:18,560
to WhatsApp 24 hours a day, 7 days a week,

338
00:15:18,560 --> 00:15:22,480
right? So, just from that, we can see

339
00:15:22,480 --> 00:15:25,839
that this behavioral change,

340
00:15:25,839 --> 00:15:28,360
is a change that the company needs

341
00:15:28,360 --> 00:15:31,040
to follow if it wants to stay in the

342
00:15:31,040 --> 00:15:34,519
market and generate business, right? And

343
00:15:34,519 --> 00:15:36,959
I'll add more, not let the business go to the

344
00:15:36,959 --> 00:15:39,160
competition, right? After all, you are

345
00:15:39,160 --> 00:15:42,240
investing in traffic, in campaigns

346
00:15:42,240 --> 00:15:44,480
marketing, anyway, all this is being done

347
00:15:44,480 --> 00:15:46,959
as an investment to generate that lead.

348
00:15:46,959 --> 00:15:49,800
And if you don't capture that lead at the

349
00:15:49,800 --> 00:15:51,519
moment it comes in, you are

350
00:15:51,519 --> 00:15:54,480
doing what? Spending money to

351
00:15:54,480 --> 00:15:56,920
teach your lead to buy from your

352
00:15:56,920 --> 00:15:59,399
competitor. Why? If you don't

353
00:15:59,399 --> 00:16:01,160
reply at that moment, they will

354
00:16:01,160 --> 00:16:03,800
look for someone in the market who will

355
00:16:03,800 --> 00:16:06,120
reply right then and close

356
00:16:06,120 --> 00:16:09,279
the deal right at that time, right? So we

357
00:16:09,279 --> 00:16:11,759
are living in a much more

358
00:16:11,759 --> 00:16:14,160
immediate world.

359
00:16:14,160 --> 00:16:16,480
That said, where does the digital

360
00:16:16,480 --> 00:16:18,920
employee come in? The digital employee is

361
00:16:18,920 --> 00:16:21,440
Exactly this employee of

362
00:16:21,440 --> 00:16:23,959
artificial intelligence who knows all

363
00:16:23,959 --> 00:16:26,720
the details of your company

364
00:16:26,720 --> 00:16:30,639
and who will answer that lead,

365
00:16:30,639 --> 00:16:33,040
that client at the moment when they

366
00:16:33,040 --> 00:16:36,199
get in touch and on the channel where they

367
00:16:36,199 --> 00:16:38,839
get in touch. So, if they want to

368
00:16:38,839 --> 00:16:41,480
call you, great. I'm really into

369
00:16:41,480 --> 00:16:43,480
phones, I still like to call

370
00:16:43,480 --> 00:16:44,519
companies, you know? So

371
00:16:44,519 --> 00:16:47,279
>> He's a guy who talks digital, film, yeah,

372
00:16:47,279 --> 00:16:49,079
must really like phones, I get it.

373
00:16:49,079 --> 00:16:51,000
>> Yeah, I still like phones, I

374
00:16:51,000 --> 00:16:54,040
like to talk to people, so I

375
00:16:54,040 --> 00:16:56,319
still call companies and it's nice to

376
00:16:56,319 --> 00:16:58,160
have someone to answer you, even if

377
00:16:58,160 --> 00:17:02,480
it's a digital employee, because

378
00:17:02,480 --> 00:17:04,959
when you call a company, you don't

379
00:17:04,959 --> 00:17:07,000
necessarily want to talk to a human,

380
00:17:07,000 --> 00:17:08,959
you want to talk to someone to solve

381
00:17:08,959 --> 00:17:12,439
the problem. If the digital employee will

382
00:17:12,439 --> 00:17:16,039
answer and solve the problem, great. That's

383
00:17:16,039 --> 00:17:18,120
what we want and, by the way,

384
00:17:18,120 --> 00:17:21,039
the relational experience,

385
00:17:21,039 --> 00:17:24,679
communication, discourse of our

386
00:17:24,679 --> 00:17:26,439
digital employee, who does what we

387
00:17:26,439 --> 00:17:29,640
call a smart call, is

388
00:17:29,640 --> 00:17:31,720
impressive. If anyone here who

389
00:17:31,720 --> 00:17:35,000
listens to us hasn't seen or heard it, just

390
00:17:35,000 --> 00:17:36,880
get in touch with Herbs through the website

391
00:17:36,880 --> 00:17:40,160
XMACNA. Ask Herbs to call you.

392
00:17:40,160 --> 00:17:43,280
Yeah, I dare say it might be that

393
00:17:43,280 --> 00:17:48,559
people don't recognize the difference between

394
00:17:48,559 --> 00:17:51,960
the phone approach of a Digital Employee that doesn't

395
00:17:51,960 --> 00:17:55,799
look anything like a chatbot, right?

396
00:17:55,799 --> 00:17:58,600
Yeah, and human service. Look,

397
00:17:58,600 --> 00:18:01,960
Daniel, it seems that, well, today a

398
00:18:01,960 --> 00:18:04,080
domestic story that won't change

399
00:18:04,080 --> 00:18:06,440
anyone's life, but here's the thing, today

400
00:18:06,440 --> 00:18:11,480
I made a purchase and paid more at the

401
00:18:11,480 --> 00:18:14,720
store that served me faster than

402
00:18:14,720 --> 00:18:17,320
I had the patience to wait for the store that

403
00:18:17,320 --> 00:18:20,559
I knew had the same product, something

404
00:18:20,559 --> 00:18:24,280
cheaper, but for more, well, for

405
00:18:24,280 --> 00:18:27,320
two days I've been trying to complete the purchase

406
00:18:27,320 --> 00:18:30,159
at the cheaper store, but it doesn't have

407
00:18:30,159 --> 00:18:31,960
customer service, man.

408
00:18:31,960 --> 00:18:33,960
>> By the way, let's send this video to

409
00:18:33,960 --> 00:18:34,760
that store.

410
00:18:34,760 --> 00:18:36,280
>> By the way, let's [laughs] send this

411
00:18:36,280 --> 00:18:38,400
video to that store, man. Building supply

412
00:18:38,400 --> 00:18:39,960
store, man, building supply store.

413
00:18:39,960 --> 00:18:41,919
Construction materials. That's it,

414
00:18:41,919 --> 00:18:44,360
>> man. I, I, I bought the truckload of

415
00:18:44,360 --> 00:18:46,960
sand for the highest price I could get,

416
00:18:46,960 --> 00:18:48,799
because I needed it at that moment. The

417
00:18:48,799 --> 00:18:50,559
guy is there at the construction site, man, needing

418
00:18:50,559 --> 00:18:52,640
sand, you know? There's no way to

419
00:18:52,640 --> 00:18:54,720
wait for service from the supply store next

420
00:18:54,720 --> 00:18:57,360
door that doesn't serve me, right?

421
00:18:57,360 --> 00:18:59,720
That's it. And you can imagine, right? Of course the

422
00:18:59,720 --> 00:19:01,720
building materials warehouse here,

423
00:19:01,720 --> 00:19:03,760
besides being literal, is also a

424
00:19:03,760 --> 00:19:06,360
metaphor, right? Any business can be

425
00:19:06,360 --> 00:19:08,280
understood as this business that needs to

426
00:19:08,280 --> 00:19:10,120
serve quickly, that needs to serve

427
00:19:10,120 --> 00:19:13,280
on Saturdays, Sundays, holidays, late at night, at

428
00:19:13,280 --> 00:19:15,640
any time, right? Exactly.

429
00:19:15,640 --> 00:19:18,640
Exactly. And then you start to bring

430
00:19:18,640 --> 00:19:21,919
this reflection to the following point. Uh,

431
00:19:21,919 --> 00:19:24,240
the investment you make in having a

432
00:19:24,240 --> 00:19:28,480
digital employee, uh, it's not just that

433
00:19:28,480 --> 00:19:30,600
cost you have if you don't have

434
00:19:30,600 --> 00:19:32,080
one, right? Because if you don't have a

435
00:19:32,080 --> 00:19:33,760
digital employee, you won't pay

436
00:19:33,760 --> 00:19:36,679
for a digital employee. Great.

437
00:19:36,679 --> 00:19:39,200
There's a whole cost, yeah, you have a whole

438
00:19:39,200 --> 00:19:41,159
cost for not having sold, for having

439
00:19:41,159 --> 00:19:44,159
generated that traffic, because sometimes

440
00:19:44,159 --> 00:19:47,120
you invested, uh, in a marketing campaign,

441
00:19:47,120 --> 00:19:49,520
on Facebook, on Google,

442
00:19:49,520 --> 00:19:52,120
something like that, and then you get a

443
00:19:52,120 --> 00:19:53,760
click there, right? And it's not,

444
00:19:53,760 --> 00:19:55,440
you already paid for the click, right? You already paid

445
00:19:55,440 --> 00:19:56,799
for the click. Exactly.

446
00:19:56,799 --> 00:19:58,760
Daniel, I wanted to

447
00:19:58,760 --> 00:20:01,679
lead us here to wrap up with

448
00:20:01,679 --> 00:20:03,720
the following, we started by saying that

449
00:20:03,720 --> 00:20:07,760
this is the hot moment for AI, right.

450
00:20:07,760 --> 00:20:10,919
We're seeing news reports from

451
00:20:10,919 --> 00:20:14,120
Fantastic that you spend those minutes

452
00:20:14,120 --> 00:20:16,520
precious from broadcast TV for the whole

453
00:20:16,520 --> 00:20:20,240
country. It's a good time for

454
00:20:20,240 --> 00:20:22,200
the product and it's also a good time

455
00:20:22,200 --> 00:20:24,000
for representation, right? I think it's worth

456
00:20:24,000 --> 00:20:26,880
giving some perspective to those who

457
00:20:26,880 --> 00:20:30,400
listen to us, because maybe this listener

458
00:20:30,400 --> 00:20:32,960
might also be interested in this

459
00:20:32,960 --> 00:20:36,159
or know someone who is not, because the

460
00:20:36,159 --> 00:20:40,039
our program, the XMACNA Partner, is

461
00:20:40,039 --> 00:20:42,960
scaling up in a very

462
00:20:42,960 --> 00:20:44,600
significant way. I think it's worth

463
00:20:44,600 --> 00:20:46,559
your testimony and at the same time your

464
00:20:46,559 --> 00:20:49,280
invitation, Daniel, to people, right,

465
00:20:49,280 --> 00:20:52,320
to get to know this proposition at a

466
00:20:52,320 --> 00:20:55,799
moment in history when a lot of

467
00:20:55,799 --> 00:20:57,960
people are talking about AI, and those who aren't

468
00:20:57,960 --> 00:20:59,880
need to hear about it.

469
00:20:59,880 --> 00:21:03,520
Exactly. Well, I think it's worth saying

470
00:21:03,520 --> 00:21:06,559
that I started this whole process

471
00:21:06,559 --> 00:21:09,039
as a client, including of XMACNA. I am

472
00:21:09,039 --> 00:21:11,880
a client beyond just the page, I continue as

473
00:21:11,880 --> 00:21:15,000
a XMACNA client. I have Aurora, who

474
00:21:15,000 --> 00:21:16,840
I joke is the best employee of

475
00:21:16,840 --> 00:21:19,440
the year, all year round, because she

476
00:21:19,440 --> 00:21:22,360
literally schedules my meetings, she

477
00:21:22,360 --> 00:21:25,124
manages my calendar better than I do. And

478
00:21:25,124 --> 00:21:28,320
[laughter] and she even currently

479
00:21:28,320 --> 00:21:31,120
closes sales. So, Aurora, besides

480
00:21:31,120 --> 00:21:34,320
being a digital employee who

481
00:21:34,320 --> 00:21:36,919
she schedules meetings,

482
00:21:36,919 --> 00:21:40,360
sometimes she even sells, right? Uh,

483
00:21:40,360 --> 00:21:42,840
from check-in to checkout. Yes, from check-in to

484
00:21:42,840 --> 00:21:44,679
checkout. Very good. From check-in to

485
00:21:44,679 --> 00:21:47,000
checkout. In fact, I set up some

486
00:21:47,000 --> 00:21:48,600
automations for her there that she

487
00:21:48,600 --> 00:21:50,640
even notifies me when a sale

488
00:21:50,640 --> 00:21:52,960
happens. So, [laughter]

489
00:21:52,960 --> 00:21:54,080
so just look,

490
00:21:54,080 --> 00:21:55,200
she only brings good news. So,

491
00:21:55,200 --> 00:21:58,919
she only brings good news. And so this

492
00:21:58,919 --> 00:22:01,200
moment we are in now is a

493
00:22:01,200 --> 00:22:03,760
moment where we need to

494
00:22:03,760 --> 00:22:06,679
adapt as a company, right? Uh, and then

495
00:22:06,679 --> 00:22:09,000
not speaking on behalf of XMACNA, but

496
00:22:09,000 --> 00:22:11,840
speaking from the point of view of a company that I

497
00:22:11,840 --> 00:22:14,200
also have my own company. Uh,

498
00:22:14,200 --> 00:22:16,240
from a business owner's perspective, we

499
00:22:16,240 --> 00:22:19,279
need to prepare ourselves to serve the

500
00:22:19,279 --> 00:22:23,000
customer at any time, which is the

501
00:22:23,000 --> 00:22:25,679
time the customer wants. I always say,

502
00:22:25,679 --> 00:22:27,919
uh, when I go to do consulting,

503
00:22:27,919 --> 00:22:29,039
anyway, when I am going to do some

504
00:22:29,039 --> 00:22:30,919
delivery in terms of structuring

505
00:22:30,919 --> 00:22:33,919
commercially, a common question is: Daniel,

506
00:22:33,919 --> 00:22:36,760
what is the best channel for me to be on, right?

507
00:22:36,760 --> 00:22:38,039
Should I, do I have to be on

508
00:22:38,039 --> 00:22:39,360
Instagram, do I have to be on

509
00:22:39,360 --> 00:22:41,440
WhatsApp, do I have to be on email and

510
00:22:41,440 --> 00:22:44,200
my answer is always the same. You

511
00:22:44,200 --> 00:22:47,640
You have to be everywhere, right? Who

512
00:22:47,640 --> 00:22:50,960
decides how to talk to you is your

513
00:22:50,960 --> 00:22:53,480
client, not you. So you have to

514
00:22:53,480 --> 00:22:55,720
be on social media, you have

515
00:22:55,720 --> 00:22:57,080
to be on email, you have to be

516
00:22:57,080 --> 00:22:59,840
on the phone. You have a crazy guy there

517
00:22:59,840 --> 00:23:02,200
like Daniel who will call to buy

518
00:23:02,200 --> 00:23:04,760
from you, you have to be there to

519
00:23:04,760 --> 00:23:07,679
serve him, to talk to him, right?

520
00:23:07,679 --> 00:23:11,400
So, we need to be on all

521
00:23:11,400 --> 00:23:13,840
channels and with the advent of

522
00:23:13,840 --> 00:23:16,320
artificial intelligence, with the

523
00:23:16,320 --> 00:23:19,120
advent of digital employees today,

524
00:23:19,120 --> 00:23:21,720
this is completely possible and

525
00:23:21,720 --> 00:23:24,080
completely economically viable,

526
00:23:24,080 --> 00:23:26,559
regardless of the size of your

527
00:23:26,559 --> 00:23:29,200
business. So, there is no longer an

528
00:23:29,200 --> 00:23:31,799
excuse for this not to happen. And

529
00:23:31,799 --> 00:23:34,799
then, thinking about that, we here at

530
00:23:34,799 --> 00:23:37,799
XMACNA, and now speaking as

531
00:23:37,799 --> 00:23:40,600
XMACNA, we developed a partner

532
00:23:40,600 --> 00:23:43,880
program where you can sign up

533
00:23:43,880 --> 00:23:47,799
and be a XMACNA seller, right, that is,

534
00:23:47,799 --> 00:23:51,159
be a commercial representative of XMACNA

535
00:23:51,159 --> 00:23:53,960
and from that have access to

536
00:23:53,960 --> 00:23:57,559
100% of XMACNA's solutions, which today we

537
00:23:57,559 --> 00:23:59,440
are bringing here the

538
00:23:59,440 --> 00:24:01,039
digital employees, but beyond

539
00:24:01,039 --> 00:24:03,080
that we have a range of other

540
00:24:03,080 --> 00:24:05,679
products, a range of other solutions

541
00:24:05,679 --> 00:24:07,919
for the company's daily routine, to make

542
00:24:07,919 --> 00:24:10,520
those businesses that become

543
00:24:10,520 --> 00:24:12,640
clients more efficient and generate

544
00:24:12,640 --> 00:24:15,880
more revenue, right, generate more results,

545
00:24:15,880 --> 00:24:19,080
have a bigger impact on the community where they

546
00:24:19,080 --> 00:24:21,600
are located. And we can

547
00:24:21,600 --> 00:24:24,200
through this partner program,

548
00:24:24,200 --> 00:24:27,120
even make it possible for you who are there

549
00:24:27,120 --> 00:24:29,480
and looking at this market and

550
00:24:29,480 --> 00:24:33,240
think: "Wow, I'd like to work with

551
00:24:33,240 --> 00:24:35,679
artificial intelligence." And then there are

552
00:24:35,679 --> 00:24:38,679
two paths, right? One way is you go

553
00:24:38,679 --> 00:24:42,600
there, invest a lot of money in courses.

554
00:24:42,600 --> 00:24:44,399
And besides money, you invest

555
00:24:44,399 --> 00:24:47,799
a lot of time, because you need to

556
00:24:47,799 --> 00:24:50,120
learn how to program, understand a

557
00:24:50,120 --> 00:24:52,720
series of details about artificial

558
00:24:52,720 --> 00:24:54,799
intelligence to make it

559
00:24:54,799 --> 00:24:57,679
work properly. And invest in

560
00:24:57,679 --> 00:24:59,760
infrastructure, which is not cheap either,

561
00:24:59,760 --> 00:25:02,720
right? It's not just about putting chat

562
00:25:02,720 --> 00:25:05,799
GPT there, there's a lot behind it. Or

563
00:25:05,799 --> 00:25:08,120
you can simply fill out a

564
00:25:08,120 --> 00:25:10,480
form, join our partner group

565
00:25:10,480 --> 00:25:13,320
and have all this available at the

566
00:25:13,320 --> 00:25:16,640
very next moment after you sign up to

567
00:25:16,640 --> 00:25:19,880
really be able to, you know, promote,

568
00:25:19,880 --> 00:25:23,399
and work with this, right? And

569
00:25:23,399 --> 00:25:26,120
obviously doing the commercial work,

570
00:25:26,120 --> 00:25:28,120
doing the work of staying in touch

571
00:25:28,120 --> 00:25:30,120
with the client, the client remains

572
00:25:30,120 --> 00:25:32,600
your client, but with all the support

573
00:25:32,600 --> 00:25:35,559
from XMACNA so that in any eventual

574
00:25:35,559 --> 00:25:37,799
problem you have someone to turn to, you have

575
00:25:37,799 --> 00:25:40,440
someone who will take action and especially

576
00:25:40,440 --> 00:25:43,840
who won't take your focus away, which is

577
00:25:43,840 --> 00:25:45,399
being in touch with the client. So

578
00:25:45,399 --> 00:25:47,000
you'll be able to keep in touch

579
00:25:47,000 --> 00:25:50,159
with your clients while XMACNA

580
00:25:50,159 --> 00:25:53,440
works to solve the issues there that

581
00:25:53,440 --> 00:25:55,480
is even creating new things, right,

582
00:25:55,480 --> 00:25:58,000
Gustavo? We have here a team of

583
00:25:58,000 --> 00:26:00,679
development and innovation, who are always

584
00:26:00,679 --> 00:26:02,960
keeping an eye on trends and especially

585
00:26:02,960 --> 00:26:06,159
paying attention to the requests from our

586
00:26:06,159 --> 00:26:07,520
clients too, because many times

587
00:26:07,520 --> 00:26:09,360
we are challenged by clients who say:

588
00:26:09,360 --> 00:26:12,600
"Look, I saw there's something

589
00:26:12,600 --> 00:26:15,080
like this, I'd like you to do it."

590
00:26:15,080 --> 00:26:16,679
And we go there and develop in this

591
00:26:16,679 --> 00:26:18,840
direction, we develop CRM, we develop

592
00:26:18,840 --> 00:26:21,159
a series of other solutions

593
00:26:21,159 --> 00:26:23,600
and we keep going full steam here

594
00:26:23,600 --> 00:26:26,880
working to deliver both to

595
00:26:26,880 --> 00:26:28,919
our clients and to our

596
00:26:28,919 --> 00:26:31,440
partners the most cutting-edge in terms of

597
00:26:31,440 --> 00:26:34,799
the latest technology. So, for

598
00:26:34,799 --> 00:26:37,080
example, if something comes out today

599
00:26:37,080 --> 00:26:40,279
a new AI, we will today

600
00:26:40,279 --> 00:26:43,080
make this new AI available also for

601
00:26:43,080 --> 00:26:45,039
our clients, right? Whether it's a

602
00:26:45,039 --> 00:26:46,960
video generator, an audio generator,

603
00:26:46,960 --> 00:26:49,640
audio generator, text generator, whatever it is, it

604
00:26:49,640 --> 00:26:52,840
will always be... all our

605
00:26:52,840 --> 00:26:54,520
solutions will always be up to date.

606
00:26:54,520 --> 00:26:56,440
So, if you're looking at this

607
00:26:56,440 --> 00:26:59,120
market and want to grow in this

608
00:26:59,120 --> 00:27:01,799
market or want to bring it to your company,

609
00:27:01,799 --> 00:27:04,880
we have the path both for you who

610
00:27:04,880 --> 00:27:07,440
want to implement artificial intelligence

611
00:27:07,440 --> 00:27:09,159
in your business, like a digital seller,

612
00:27:09,159 --> 00:27:12,960
an SDR, or campaigns,

613
00:27:12,960 --> 00:27:15,320
right, whatever you want to implement in your

614
00:27:15,320 --> 00:27:19,279
business. And also for you who don't

615
00:27:19,279 --> 00:27:21,120
necessarily want to implement it in your

616
00:27:21,120 --> 00:27:22,520
business or want to implement it in your

617
00:27:22,520 --> 00:27:25,000
business and also want to resell these

618
00:27:25,000 --> 00:27:27,520
solutions, we also have our

619
00:27:27,520 --> 00:27:29,080
partner program. And Gustavo, I think

620
00:27:29,080 --> 00:27:32,360
it's worth leaving the message here that in the

621
00:27:32,360 --> 00:27:35,480
description of this video we have

622
00:27:35,480 --> 00:27:38,640
some links that you can use.

623
00:27:38,640 --> 00:27:40,600
So if you want to become a partner, there's

624
00:27:40,600 --> 00:27:42,919
a link here for you to become

625
00:27:42,919 --> 00:27:46,200
a XMACNA partner. And when you sign up for the

626
00:27:46,200 --> 00:27:49,039
partnership program, there's a whole

627
00:27:49,039 --> 00:27:51,200
training program there, there's a

628
00:27:51,200 --> 00:27:52,840
series of information that you will

629
00:27:52,840 --> 00:27:56,200
receive so you can make this

630
00:27:56,200 --> 00:27:59,679
happen. And for you who really want to

631
00:27:59,679 --> 00:28:01,679
implement it in your company, in your

632
00:28:01,679 --> 00:28:03,960
business, I also leave here the option to

633
00:28:03,960 --> 00:28:06,880
click the link to talk

634
00:28:06,880 --> 00:28:08,799
with Hermes, okay?

635
00:28:08,799 --> 00:28:11,440
And it's simple, more than me or

636
00:28:11,440 --> 00:28:13,799
Gustavo staying here to explain

637
00:28:13,799 --> 00:28:16,080
anything to you, just talk to

638
00:28:16,080 --> 00:28:17,200
Hermes, say: "Look, Hermes, here's the

639
00:28:17,200 --> 00:28:19,640
thing, I just watched the podcast

640
00:28:19,640 --> 00:28:21,840
from Gustavo and Daniel and I have a

641
00:28:21,840 --> 00:28:25,080
company that does X thing, so tell me

642
00:28:25,080 --> 00:28:27,440
how you can help me and see what

643
00:28:27,440 --> 00:28:29,480
Hermes will tell you, okay?

644
00:28:29,480 --> 00:28:31,600
>> It's different from the movie, you don't need to

645
00:28:31,600 --> 00:28:33,679
type the business name, right? You don't

646
00:28:33,679 --> 00:28:35,799
need to write, you can send audio,

647
00:28:35,799 --> 00:28:37,640
you can ask him to call you, he

648
00:28:37,640 --> 00:28:40,240
calls you, you talk, you can also write

649
00:28:40,240 --> 00:28:42,159
too if you really want to,

650
00:28:42,159 --> 00:28:44,440
anyway, many ways, right, Daniel?

651
00:28:44,440 --> 00:28:45,200
>> Exactly. [snoring]

652
00:28:45,200 --> 00:28:48,600
And as Gustavo said, if you

653
00:28:48,600 --> 00:28:51,080
want, ask him to call you and you

654
00:28:51,080 --> 00:28:54,440
will see that he calls you right away and

655
00:28:54,440 --> 00:28:57,039
solves your problem in the best way

656
00:28:57,039 --> 00:28:58,200
possible. So,

657
00:28:58,200 --> 00:29:00,320
>> Wonderful. Really great,

658
00:29:00,320 --> 00:29:01,840
>> Daniel. Thanks for your

659
00:29:01,840 --> 00:29:05,039
comments. The invitation stands,

660
00:29:05,039 --> 00:29:07,159
including the link to access the XMACNA

661
00:29:07,159 --> 00:29:09,600
about sales, right? It makes sense.

662
00:29:09,600 --> 00:29:12,200
Join our WhatsApp group, in

663
00:29:12,200 --> 00:29:15,080
which we have been building a

664
00:29:15,080 --> 00:29:16,880
very engaged discussion community.

665
00:29:16,880 --> 00:29:20,120
qualified around artificial intelligence

666
00:29:20,120 --> 00:29:22,679
focused on business, for

667
00:29:22,679 --> 00:29:25,360
boosting sales, support, and

668
00:29:25,360 --> 00:29:28,080
customer service. Well, Daniel, thank you so much

669
00:29:28,080 --> 00:29:31,039
once again for your time. For those who

670
00:29:31,039 --> 00:29:33,919
have stayed with us until now, we invite you to

671
00:29:33,919 --> 00:29:36,360
keep following us and, finally,

672
00:29:36,360 --> 00:29:38,480
also share this content with

673
00:29:38,480 --> 00:29:40,720
anyone who might be interested. Once

674
00:29:40,720 --> 00:29:43,320
again, thank you for your audience and

675
00:29:43,320 --> 00:29:44,960
see you next time.

676
00:29:44,960 --> 00:29:47,039
Thanks a lot. And remember to

677
00:29:47,039 --> 00:29:49,000
leave your like here. If you

678
00:29:49,000 --> 00:29:50,559
haven't subscribed to the channel yet, go ahead and

679
00:29:50,559 --> 00:29:52,279
subscribe, activate the bell to get

680
00:29:52,279 --> 00:29:55,480
content like this and always stay

681
00:29:55,480 --> 00:29:59,360
updated. Thanks,