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Hello, welcome to the XMACNA videocast.

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I’m Gustavo Fechus. We are

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here today with Lucca Carvalho, who

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is the CEO of XMACNA. Well, Lucca, today we

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are here to talk about a

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program from XMACNA, which is the XMACNA

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Partner. We’ve invested a lot of

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work, energy, and enthusiasm into this

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area, because we understand that this

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is definitely the moment for the

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AI industry, right? I think

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there are other people who also see

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it this way and want to find

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opportunities for commercial representation,

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right? How can

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someone who is already in the industry or

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not, tell us a little about that?

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Maybe they could also see

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this program as something tailored

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to fit them. But, Gustavo,

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let’s get a sense of the size of this

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opportunity. Artificial

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intelligence—where can it be applied?

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In all businesses, absolutely everywhere.

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You can be a doctor and need

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someone to handle scheduling,

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or you rent dumpsters, you’ll

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also need someone to take care of

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customer reception and renting the

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dumpster, handling payments and transfers.

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Receiving the questions,

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Anyway, every business needs

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artificial intelligence, whether small or large,

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small or large. And we have reached a

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point with technology where it not only

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works much better than a human

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for these specific purposes,

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but also

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it is much cheaper than a human

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being exactly for these

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specific purposes. So, what

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is the size of this market? It's the whole

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market, it's every type of business, it's every

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big company, every business, every

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hair salon, it's every

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bricklayer. Everyone can use

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artificial intelligence to be able to

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serve their customers, professionalize

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their business, increase their revenue.

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Everyone can. The definitions of

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blue ocean have been updated.

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Exactly. That's what happens when

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we have a technology that is

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foundational, like electricity,

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it's underneath everything.

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So, if the market is

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this big, of this entire size, how do we

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make it available, how do we

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manage to show up and serve

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with our technology that is ready to

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Serve all markets? Yeah, all of them.

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These niches, so, how do we

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manage to break into a market

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that already has a representative,

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that already has relationships, that's already

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established, right? Not just the new one.

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But it's 20 years of relationships from someone

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who gets in the car, travels, and stops

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in those five cities, in those five

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cities, visiting five factories in each

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one. That kind of relationship is

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increasingly valuable, more and more,

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because even though the machine does so many

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things, it can't do that. Exactly.

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There's always something it can't do. Right. It

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and that's the most important part: connecting with the

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client. No doubt about it.

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So we are specialists in

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artificial intelligence, we are

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specialists in technology. We

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want to make life easier for those who are

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commercial experts, those who already

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have the client, those who already have their vertical.

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No matter your niche, whether

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you already have a customer portfolio, if

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you already have an operation that offers,

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I don't know what your product is, it can

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be anything from industrial material to

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cleaning supplies, it doesn't matter,

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or technology, or even technology too.

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If you were looking to grow your

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portfolio, earn more in

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one of the most promising markets, in a

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of the most revolutionary technologies

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possible, you'll learn to build a

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software from scratch, learn it all from A to Z and

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spend hours in front of a computer and have a

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team of developers. But why? No,

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that's too much work. I don't

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recommend it. Really, I don't.

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Honestly, I definitely don't recommend it. So,

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why not partner with someone who

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already does this well, who already has the software

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ready, who developed everything, who

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set everything up so you just have to

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score the goal and you can

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earn most of that client's revenue?

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Because the hard part is the

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relationship, the challenge is

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staying connected and keeping up with that

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client, right? Understanding what they need,

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managing digital employees,

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because you don't have to stop at just one.

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So, for us, a partner is that

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chance to count on the expertise

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of each of these sellers, these

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representatives, in each of those

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niches that we can't even

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list because there are so many. How can

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we serve them better with what

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With the minimum possible friction, how can we

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make it possible for them to sell

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what’s most modern out there

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artificial intelligence and digital employees

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One thing that comes to mind, Lucca,

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is that the sales representative

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doesn't necessarily need to grow

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their client portfolio, they can work with

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the clients they already have, with a new technology

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vertical of AI technology, which will surely

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make a lot of sense, right?

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We have products and services

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for every type of business,

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any vertical. And what I really want

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to highlight is this point, you know,

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we’re talking about the possibility of

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prospecting new markets, new

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clients, but not necessarily,

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because the partner themselves can

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explore more and better their own

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community, unlock the

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value they already have there, right? And

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multiply their own revenue,

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their own commissions by offering

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products or services that we

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can help provide

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infrastructure, right?

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So I think it makes a lot of sense and

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I hope people also

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realize that, right, Lucca? Because

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Designing a product and a way of

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working that is very advantageous. Right now,

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we're really, um, we're really

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into that and we’ve also been getting

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very important feedback from those who are already

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with us. We see it working, we

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see things growing, and it's

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very exciting because our theory is

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being very much confirmed, and very

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clearly. Well, each one—Brazil is a very

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large country, it has 200 million people. So,

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each city has thousands of businesses. If

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you take a whole city with

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thousands of businesses, there is

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an opportunity to sell AI to them,

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endless opportunities. So, everyone there already

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has where to work, and when you

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put this new offer in that

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seller's hands, their income

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automatically goes up, because they already have

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someone to sell to, the client is already

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there, you just have to offer a new service that

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will also help the client make more money.

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So it’s a business where everyone

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wins. Exactly. Right. And the

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cool thing is the basic products

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are also very affordable, right?

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So, the accessibility of these

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products we've developed is

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really meant for a lot of reach.

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Isn't that right? So that everyone can

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reach their own market. Well,

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Lucca, thank you once again for our

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conversation. And you who are with us,

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spread this idea to more people

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who might be interested and come

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join us and take part in XMACNA

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Partner. Yeah.