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In today’s episode, AI in business,

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how to sell, serve, and operate better with AI.

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[music]

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Hello, everyone. Once again, a warm

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welcome to the XMACNA podcast. I am

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Gustavo Fechus. Today, we’re here with

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Daniel Valladares to discuss this

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time, Daniel, about a

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knowledge journey that we have

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prepared here at XMACNA, which is our

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immersion into artificial intelligence for

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business, and business in this sense, in the

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plural and in general, because we start

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from the principle that any business

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today has the space, pace, and demand for

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efficiency, right? So, with

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optimizations that different tools

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supported by artificial intelligence

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deliver today, sometimes even

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for free. So, Daniel, it's worth

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us exploring this topic further,

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this learning path, which is also

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a path available here

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by XMACNA to all those

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who join us for a very brief

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survey

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on AI in your specific area of

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professional expertise, right? So, I think

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it's worth us sharing with

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our listeners here a bit of

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Our strategy, first of all.

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The first step is to understand the state of the art, right, by

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means of this research and to deliver as

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a, let's say, small reward,

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but not such a small one, for this

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participation in our research, an

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immersion in artificial intelligence,

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with which we work here,

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different modules, right? I'm going to hand over now

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the floor to you so we can

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explore a little more this journey that

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is a first and foremost strategy and at the

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same time a delivery of content

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that's very valuable, which as many as

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dedicate themselves to it will be able to

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share with us, in fact, a

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very meaningful learning journey

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about this topic. So

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choose where you'd like to start,

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Daniel.

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Hey everyone. I hope you are all

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doing well out there. It's a pleasure to be here once again

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on our beloved podcast from

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XMACNA. And Gustavo, I think it's worth

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emphasizing here as well, this, this

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in this journey, our XMACNA approach

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is not just to be a reference regarding

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providing solutions related to

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artificial intelligence, but also

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in the sense of education, you know, for us

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bring the information, for us to be

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actively seeking out information as well

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in the market, understanding how

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people are using

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artificial intelligence in their

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respective businesses, in their daily lives,

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so we can also here

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work with solutions that are ever

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more effective, right? And this

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journey in particular, our immersion

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in artificial intelligence, is

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very relevant for the following reason:

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There’s been a lot of talk about it, right? So, I

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know that the topic of artificial intelligence

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isn't such a novelty anymore, especially because

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it's already been featured on Fantástico, on the Jornal

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Nacional, right? So, it's already a

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topic that, even though it's been around for

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a few years, has only recently reached the

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mainstream media and the general public,

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but there is still a lot of mystification

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about what AI actually is, right? To

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give you an idea.

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Some clients ask me this: "Okay,

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Daniel, but can a digital employee

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generate a payment slip?" So,

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[laughter]

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anyway, there are still some points that we

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need to work on from the

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education standpoint, right?

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about what is really possible to do

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with artificial intelligence. And within

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this immersion, we bring in a very

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practical way content about how

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you use AI in your

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sales, how you use AI

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for operations, even bringing

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testimonials from people who are

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using artificial intelligence in their

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daily routines and how it impacts their

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business, in the results, because in

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the end, that's what we need to

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bring as well,

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shown in results. How do you

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translate the use of AI and the

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investment made in a digital employee

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or in the use of artificial

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intelligence in general, right?

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Yes, Daniel. And what gets my attention in

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relation to this content, which actually

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are some learning journeys of

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several, many topics,

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we have hours of video classes about AI

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and about different topics, different

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applications. It's worth checking out. What

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really draws my attention is the

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diversity

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of possible applications. We have

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content here that is aimed at

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using AI to respond faster,

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Qualify leads better and close more

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sales. There's one here that's for producing

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content, campaigns, and communications to

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attract new clients, even without a

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digital marketing agency

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professional behind it. There's also one here that is

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for ready-made prompts to generate

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messages, replies, and content in a

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quick and standardized way. An e-book of

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strategic purposes, it's a guide on

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artificial intelligence with 10

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essential tools for your business.

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So, from the communications sector

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all the way through the sales funnel,

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lead qualification, and even the

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digital employee from XMACNA, we

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have a path that will support

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those interested in the topic.

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Several areas of a business activity.

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So that's why our

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emphatic invitation here. On one side, you

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answer a brief survey. Just

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reiterating, the link to it is

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also provided here in the description of this

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episode.

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And on the other side of this

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survey, which is a Google Forms form,

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we already have the process set so that

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you go to a landing page where

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you can access this content.

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for free.

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Yeah, I think, Daniel, it makes sense to

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us, once again, bring up this point,

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right? So, operational efficiency, the

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communication efficiency of a sales funnel

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nowadays can be achieved not

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necessarily with a lot more

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employees, right? But with much more

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strategy, with technology, and by using

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AI, which will enhance a team that

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already exists, right? We always

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work with this idea of ten

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times more, right? No, I mean,

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we don't believe in

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replacing human work, but rather

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qualifying and enhancing that work, in

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in boosting its own value, right?

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So, anyway, I think these are points

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we should always emphasize. And,

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it's also worth a final word here,

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Daniel, for those who are also with us in

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the XMACNA group, right?

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We have a sales group with

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artificial intelligence, within which

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there's already an audience that

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follows us. We're resuming this

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work now, also with this

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strategy. And I invite you to make

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this a space that's always one of

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reflection, sharing experiences and

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Information about AI, which is a topic

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that we have been discussing for quite some time

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and have been prioritizing here.

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Tura, I'd even like to give an example

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about what actually happens

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when a company still isn't

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using a digital assistant

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in its sales process, right? I was in

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Belo Horizonte with Gustavo

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recently, by the way, which is a

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great place to buy coffee,

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isn't it, Gustavo? And then I bought

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coffee beans, right? It's not something I

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usually do. So, I came across

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the problem that I needed a grinder

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for the coffee and I started to look, to research

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about grinders and so on, until I found

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a specialized coffee shop here

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in São Paulo. And this was on Saturday morning

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and I messaged them on

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Saturday morning, right? On

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Monday,

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after a long time, they

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answered and said: 'We don't have

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what you’re looking for, but we have other

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models.' Anyway, it was a

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conversation that lasted a whole day just for a

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question and answer, which led me

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to ask another question, and nothing

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flowed, and between one message and another

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There was a gap there of almost 2 hours sometimes.

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So, to sum up the story,

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I bought the coffee grinder, but from

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another supplier I ended up finding

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at Mercado Livre, finding what I

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wanted and so on. But all this is to

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say the following: it’s proven that the

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response time and the quality of these

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answers will also help to

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help you convert. If that

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supplier, even if they didn't have

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exactly the model I was

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looking for, but on that Saturday, if I

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had managed to interact, you know, with

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someone, whether a digital employee or

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a human, I probably

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would have bought some other product from them.

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After all, I was already in touch, I already had

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that warm feeling of talking to

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someone there, and it would have been solved.

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Because of this delay, this

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particular supplier ended up losing to the

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competitor, right? And that's what happens

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in most cases that don’t have

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a digital employee yet. The person

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arrives, wants to buy, and these days

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we come across so much information

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on the internet, that when a customer

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arrives, he is often already

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an expert or at least a sort of

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specialist in that product

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he intends to buy, and he'll come

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basically with more

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operational questions, right? So, what

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are the payment options, delivery, things

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more related to your business model

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than to the product itself, right? And

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if you don't have someone there to give

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this guidance, you end up

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losing that sale. And nowadays,

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a sale is not something we should leave

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on the table and throw away, right?

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But coming back to the point here about

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our materials and everything, as

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Gustavo mentioned, we have

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this extremely broad range of materials

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that are highly relevant, and even though there are several

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videos, they are short videos that you can

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consume while,

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having coffee, or while you have lunch, right?

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You'll be able to watch this

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content, and it'll bring in a

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very practical way, applications like the one I just mentioned,

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and many other

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possibilities beyond that as well,

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right? Gustavo, tell me,

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>> Did we miss any information here?

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>> No, the only information we missed is:

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"Talk to Hermes, you will

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be surprised." [laughter]

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I think that, at the end of this immersion,

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right, of this content, there is also, uh, the

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possibility for you to also, um,

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experience interacting with Hermes,

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who is our SDR, our digital receptionist.

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Everyone, our big

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thanks to you who stayed with us

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[music] until now.

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And we’ll see you soon.

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By the way, please help us to

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share this content with anyone else

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who might be interested. Take care,

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see you next time.