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Hello,

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[music]

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[music]

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everyone. Once again, very

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welcome to the XMACNA podcast. I am

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Gustavo Fechus and I am pleased to

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once again welcome Daniel Valladares,

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who leads the project,

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and the partners group here at XMACNA. So,

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Daniel, thank you once again for your

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time and the chance for us to

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have this conversation. Today, I wanted to suggest we

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go a bit deeper. I think

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it's always worth considering a bit

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about our

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digital employee. Well, I think our

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conversation today will be about

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this topic, considering the fact that

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around this topic, we

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have a bit of history to contextualize

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too, right? Where it came from, the

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development of this solution, this

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main solution that we have today

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at XMACNA, although it's not the

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only one. But I'd like to

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suggest that we talk in more

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detail about this,

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because we have a certain context that

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is worth sharing with those following us

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so they can get to know it and take advantage as well.

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solutions, the services we provide today

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are ready to offer. So,

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once again, thank you for your time and

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let's get started. Where would you like to

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start?

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Wonderful. Welcome, everyone.

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Thanks again, Gustavo, for

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being here. It's always a pleasure, right,

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to have this opportunity to talk to

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the XMACNA audience. And well, I think

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it's important for us to give context

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about XMACNA and digital employees

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for the following reason, right, Gustavo? You see,

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that lately we've

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seen huge growth, right,

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when it comes to the topic of

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artificial intelligence. And sometimes I get

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the impression that people sometimes

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think that we created

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XMACNA just to ride this wave, when in

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fact, XMACNA started long

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before it was even called XMACNA and already had

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digital employees working there,

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for the business even before

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artificial intelligence was

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the hype it is today, right?

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So, I'd really like

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to hear from you, telling

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our audience about

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how all this actually started and, anyway,

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So, where did we come from, how were we

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created, what do

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digital employees 'feed on', and so on, right?

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How do they live, right? Where do they live,

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How, where do they exist.

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Exactly. So, let's go. Today on

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Globo Repórter we're going to dive deeper into

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these topics here. And, as you said

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in other words, long before it was

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trendy, we were already here,

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working a lot and focusing on

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the subject of technology and the application of

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artificial intelligence in the platform

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Redigir, which is another company that we

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have, we say it's kind of a

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sister company, and it's an

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educational solution that's in another market

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niche, but where we've been

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working for many years,

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Daniel, on developing

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solutions that could really scale this

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business, bring more quality,

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predictability,

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scale, increase efficiency in

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several areas of the company. So

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I can speak from my department,

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which is the pedagogical department.

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We've gone through major changes

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in efficiency that are very important

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for operational efficiency, right? We're saying

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with solutions that brought improvements

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in how our service was perceived by about

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28%.

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Overnight. So, you know,

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overnight it feels like magic,

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but actually it takes time to develop a

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solution, right? We spent years on

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research and development before getting

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there, but once it's applied, then the

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magic happens, right? We have, well,

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very solid feedback regarding this

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process. And not just in the educational area,

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but in so many other areas of the

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Rede Gir platform. We also started

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learning to apply and develop, um,

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solutions based on artificial

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intelligence for the commercial sector,

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you know, in sales, customer service,

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support, and IT itself, of course.

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So, we have quite a long story

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to tell and I'll spare

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the listeners, hoping that everyone

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will just believe me, okay? The result

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is this: We created a revolution at

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Rede Gir and then at some point we looked around

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trying, actually, to figure out

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who else could also make this

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move in other segments, in other

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companies, since we already had

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such solid results in our own

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it's our own operation. So, at this

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moment, we founded XMACNA as a

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spinoff from the Redir platform, bringing

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it into other niches and other

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markets. Many of the solutions we

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already tested at Redir before,

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at another time and continue to test,

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by the way. But

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now, here at XMACNA, we're scaling this

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solution in a very major way,

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and I think that's where the idea comes from that

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interests us here, which is about the product,

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the most important one we have,

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which is the digital employee, and I'd

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now like to ask for your input

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here, Daniel, to help us with a

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characterization that I think is very

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important, and now for us to give a

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bit more attention, which is: why does the

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DE, as we call it, the

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digital employee, the DE, we don't

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think or it wouldn't be as accurate

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to consider it, first of all, a

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chatbot, and secondly, an agent of

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EA, right? Because that name 'EA agent' or

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chatbot, even though they refer to things

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that can sometimes be similar or confusing,

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they are different. And the digital employee

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is also truly different from these

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other solutions in a very

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Important. So, go a bit deeper

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on this topic for us, please, because I

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think it's worth us continuing the

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discussion from there.

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Perfect. Well, I think it's

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important, and also, guys, let me

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invite you here as well, right?

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We have a class where we talk

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about the difference between automation and

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artificial intelligence in our

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'Sales Machine with AI' training.

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We'll leave it in the card here in this

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video. So, if you haven't seen it

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yet, I recommend you check it out.

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And I think there you'll be able

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to see a practical example of what

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I'm going to talk about now, right? But

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>> Wow, if you haven't watched it, you're missing out!

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Honestly, free content,

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>> that's really valuable, right? So,

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pedagogically,

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of course, I think it's really worth it. So,

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I also want to reinforce the invitation you

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just made to us, Daniel.

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>> Perfect. So, everyone, let's go.

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First, a chatbot is that famous 'press

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1, press 2,' right? Which came about

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replacing the old PABX systems, right? Who

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has never dealt with PABX on a call,

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right? When you called a company and

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That little song would play,

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you called, right? And then, press one,

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press two and so on. So,

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Can you do it again for us, please,

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just the sound effect part that I found

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to be of incredible quality.

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Very well. [laughter]

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All right, you can go on now, Daniel.

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No problem.

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That was it.

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And so, in this, when you press

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it ends up being transcribed later, right?

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Transcribed isn’t the word, but it’s

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later translated to the digital

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channels, right? Through chatbots.

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So, even today you find several

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situations where you press there, or call,

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to reach a company, right, to get in touch with

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a certain company, and it says, look,

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for finance, press one; for

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sales, press two, and so on. And then

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what happens is the conversation isn’t

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a smooth conversation, right? Because,

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actually, you are not really

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interacting with artificial intelligence.

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You're dealing with an

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automation. So that's the invitation for you

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to experience, right? Automation versus

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artificial intelligence. So,

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here is the definition of what a chatbot is,

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which is an automation and not an

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artificial intelligence, then we go

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to the AI agent.

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The AI agent has

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a series of capabilities, among

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them, talking to people, right?

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So, for example, an agent

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can have the ability to

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chat on WhatsApp and so on,

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but it is limited to interacting

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within that specific channel, and with a

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defined context as well. The AI employee,

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or digital employee as we call

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it here, the FD, has other capabilities.

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The FD can do more than that.

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So, besides chatting with

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people on WhatsApp, it can also

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interact over the phone,

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via email, make a

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note in your Google Calendar,

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or on any calendar you use.

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It will classify all the information

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collected through this conversation

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and show everything on a

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platform where you can have

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follow-up. And beyond that, it

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can also interact with other

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systems you have in your

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ecosystem through custom integrations.

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Right? So, because

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Why do we call it an employee?

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It's exactly because the analogy that fits best

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is this one. If you hire

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an employee to do, for example,

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an SDR to handle client interactions,

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or to be technical support in your

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company, that human employee

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would do all these tasks that our

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digital employee will also do, which is

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receiving this information, entering

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it into the system, interacting with other

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processes that will make this

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happen, right? Making sure that the

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problem that you want solved

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actually gets resolved. So, Gustavo, I even

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wanted to add something here, which

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is the following: it's possible, right,

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actually, it's not just that it's

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possible. It's actually very common for us to be

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asked here to create

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digital employees that interact

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with the end customer, with clients

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in support, sales, or

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technical support, in something

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like that. But there's so much

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more to it. And I think it's important for us

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to explore this as well to open up the

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minds of those listening to us

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right now, which is that these

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digital employees can also

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To be support employees for your team,

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supporting the team, right? As Gustavo

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mentioned here, maybe he hasn’t

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explained this point much, but the

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start of XMACNA actually happened not

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00:12:35,079 --> 00:12:37,880
with digital employees who were

277
00:12:37,880 --> 00:12:40,240
interacting with the public, but rather with

278
00:12:40,240 --> 00:12:42,800
digital employees who were being

279
00:12:42,800 --> 00:12:46,519
support and copilots for the team, right? So,

280
00:12:46,519 --> 00:12:48,320
in that sense, what we can

281
00:12:48,320 --> 00:12:50,240
think about, looking at our sales environment,

282
00:12:50,240 --> 00:12:53,079
which is where we have a

283
00:12:53,079 --> 00:12:56,040
stronger presence currently, this

284
00:12:56,040 --> 00:12:57,680
digital employee could be a

285
00:12:57,680 --> 00:13:00,959
worker that generates proposals,

286
00:13:00,959 --> 00:13:03,040
who will

287
00:13:03,040 --> 00:13:05,880
assist with a CRM update,

288
00:13:05,880 --> 00:13:08,880
who helps create an

289
00:13:08,880 --> 00:13:10,440
email. For example, if you received

290
00:13:10,440 --> 00:13:13,040
a reply from a client and you’re not

291
00:13:13,040 --> 00:13:16,240
really sure how to reply to that

292
00:13:16,240 --> 00:13:18,560
message, whether it’s by email or WhatsApp,

293
00:13:18,560 --> 00:13:20,079
you can use this copilot and say:

294
00:13:20,079 --> 00:13:22,800
"Hey, help me with this reply," and it will

295
00:13:22,800 --> 00:13:24,680
already write you a response,

296
00:13:24,680 --> 00:13:27,680
taking into account the company’s

297
00:13:27,680 --> 00:13:30,959
information, your company’s tone of voice, and so on,

298
00:13:30,959 --> 00:13:34,160
right? So there are a lot of

299
00:13:34,160 --> 00:13:35,880
possibilities with digital employees.

300
00:13:35,880 --> 00:13:38,079
And looking at the broader scope,

301
00:13:38,079 --> 00:13:40,440
WhatsApp as well, and we do this with

302
00:13:40,440 --> 00:13:42,720
quite a lot here, we

303
00:13:42,720 --> 00:13:44,600
include these digital employees

304
00:13:44,600 --> 00:13:46,959
in groups as well. So, besides

305
00:13:46,959 --> 00:13:49,480
interacting one-on-one, you have these

306
00:13:49,480 --> 00:13:51,720
possibilities to use it in groups

307
00:13:51,720 --> 00:13:54,800
to open support tickets as well,

308
00:13:54,800 --> 00:13:56,440
all these features that I

309
00:13:56,440 --> 00:13:59,480
mentioned here, all of this could be there

310
00:13:59,480 --> 00:14:01,759
in the group, right? Summing up. So,

311
00:14:01,759 --> 00:14:04,120
for example, summarize here everything we

312
00:14:04,120 --> 00:14:06,680
talked about so we have an agenda for a

313
00:14:06,680 --> 00:14:09,320
next meeting, right? Anyway, minutes, an

314
00:14:09,320 --> 00:14:11,560
infinite memory, right? Like, the

315
00:14:11,560 --> 00:14:13,800
compilation of discussions that

316
00:14:13,800 --> 00:14:16,680
multiply in a way

317
00:14:16,680 --> 00:14:19,880
that is endless in the 300 groups we

318
00:14:19,880 --> 00:14:23,480
have, right? Anyway, this population of

319
00:14:23,480 --> 00:14:28,000
FDS, who should not be confused

320
00:14:28,000 --> 00:14:31,399
with ChatGPT or with AI agents and

321
00:14:31,399 --> 00:14:33,519
or with chatbots, right? Because once

322
00:14:33,519 --> 00:14:35,519
we confuse them, it means we

323
00:14:35,519 --> 00:14:37,199
really haven't understood the potential and the

324
00:14:37,199 --> 00:14:40,279
functionality of each one, right?

325
00:14:40,279 --> 00:14:42,199
Well, Daniel, what I wanted to ask you

326
00:14:42,199 --> 00:14:44,199
here is, you gave a very

327
00:14:44,199 --> 00:14:47,120
interesting explanation of possible paths,

328
00:14:47,120 --> 00:14:50,480
of solutions that are embedded in the

329
00:14:50,480 --> 00:14:54,360
FD solution, but we could still

330
00:14:54,360 --> 00:14:58,440
go further to explore the connection

331
00:14:58,440 --> 00:15:01,480
Smart. A smart call is a...

332
00:15:01,480 --> 00:15:04,639
It's a possible product, right, from FD. It doesn't...

333
00:15:04,639 --> 00:15:08,079
Necessarily come with it, but we...

334
00:15:08,079 --> 00:15:09,519
Also have this solution, which is a...

335
00:15:09,519 --> 00:15:11,759
Closing solution, right? It's a solution...

336
00:15:11,759 --> 00:15:15,680
With even more qualification. If it's true...

337
00:15:15,680 --> 00:15:19,360
That today we don't necessarily...

338
00:15:19,360 --> 00:15:21,399
Love answering phones, right...

339
00:15:21,399 --> 00:15:22,250
Right?

340
00:15:22,250 --> 00:15:22,880
[laughter]

341
00:15:22,880 --> 00:15:24,759
On the other hand, it's true that with...

342
00:15:24,759 --> 00:15:27,040
The consent of the person we're...

343
00:15:27,040 --> 00:15:28,800
Talking to,

344
00:15:28,800 --> 00:15:31,480
Moving from WhatsApp to a phone call,

345
00:15:31,480 --> 00:15:34,480
Our chances of closing, uh, in this...

346
00:15:34,480 --> 00:15:37,319
Checkout are actually much higher,

347
00:15:37,319 --> 00:15:40,560
Right? So, tell us a bit about...

348
00:15:40,560 --> 00:15:43,600
This solution that we already, anyway, have...

349
00:15:43,600 --> 00:15:46,160
Also, uh, experienced very important results...

350
00:15:46,160 --> 00:15:48,279
Important results from this technology...

351
00:15:48,279 --> 00:15:51,639
By the way, here's the XMACNA invitation.

352
00:15:51,639 --> 00:15:54,399
Talk to Hermes, who's there as SDR...

353
00:15:54,399 --> 00:15:56,959
On our website, you will certainly...

354
00:15:56,959 --> 00:15:58,680
Be surprised.

355
00:15:58,680 --> 00:16:01,560
Good. Yeah, I think even before we...

356
00:16:01,560 --> 00:16:04,800
Get into the specific topic of smart calls...

357
00:16:04,800 --> 00:16:07,639
Smart, right, there have been a series...

358
00:16:07,639 --> 00:16:10,720
Of discussions in sales groups, right,

359
00:16:10,720 --> 00:16:14,319
Not only in the XMACNA community, but in...

360
00:16:14,319 --> 00:16:16,920
The sales community in general,

361
00:16:16,920 --> 00:16:21,360
Right, about whether the call is effective or not,

362
00:16:21,360 --> 00:16:23,560
whether WhatsApp or email is effective or not,

363
00:16:23,560 --> 00:16:26,319
anyway, they discuss countless channels, right? And

364
00:16:26,319 --> 00:16:29,079
I really like to say that we,

365
00:16:29,079 --> 00:16:32,160
as a company, we don't have, uh, we

366
00:16:32,160 --> 00:16:34,480
actually can't afford

367
00:16:34,480 --> 00:16:37,440
to choose how the client will contact us

368
00:16:37,440 --> 00:16:40,199
with us, right? So, uh, I am

369
00:16:40,199 --> 00:16:42,600
a supporter that we, as a company,

370
00:16:42,600 --> 00:16:45,279
should be available on all

371
00:16:45,279 --> 00:16:48,240
channels, right, on as many channels

372
00:16:48,240 --> 00:16:51,399
as possible and let the client

373
00:16:51,399 --> 00:16:54,399
choose how they want to contact us,

374
00:16:54,399 --> 00:16:56,399
how they want to consume our

375
00:16:56,399 --> 00:17:00,399
content and so on, right? So, that said, the

376
00:17:00,399 --> 00:17:04,400
phone is indeed a very

377
00:17:04,400 --> 00:17:06,720
important channel to consider as well,

378
00:17:06,720 --> 00:17:11,559
right? And another point is also the matter

379
00:17:11,559 --> 00:17:14,120
of immediacy, right, that more and more

380
00:17:14,120 --> 00:17:16,799
people want to get an answer right there

381
00:17:16,799 --> 00:17:19,039
at the moment they are looking for that

382
00:17:19,039 --> 00:17:21,799
answer. And if your company is not

383
00:17:21,799 --> 00:17:25,000
able to respond through the channel they

384
00:17:25,000 --> 00:17:27,559
want, as I mentioned here, uh, the

385
00:17:27,559 --> 00:17:29,200
probability is that you invest your

386
00:17:29,200 --> 00:17:31,640
traffic to teach your lead to

387
00:17:31,640 --> 00:17:34,720
buy from the competitor, right? And I imagine

388
00:17:34,720 --> 00:17:36,919
that's not the kind of ROI you

389
00:17:36,919 --> 00:17:39,440
expect when you set up a campaign there,

390
00:17:39,440 --> 00:17:42,200
whether it's on Google, Meta Ads, or

391
00:17:42,200 --> 00:17:43,880
Whatever it is, right?

392
00:17:43,880 --> 00:17:46,360
Just imagine, someone pays a lot for the

393
00:17:46,360 --> 00:17:49,840
click, brings the person there, right? Then

394
00:17:49,840 --> 00:17:54,360
guides them through this funnel, it's competitive, which

395
00:17:54,360 --> 00:17:56,400
means attracting people to your own

396
00:17:56,400 --> 00:17:59,240
space, and once they're there, there's no one to

397
00:17:59,240 --> 00:18:01,799
assist them, right? I think that's

398
00:18:01,799 --> 00:18:03,200
where you really need the digital employee

399
00:18:03,200 --> 00:18:05,679
to step in, to serve on Saturdays,

400
00:18:05,679 --> 00:18:08,600
Sundays, mornings, afternoons, and nights, it's

401
00:18:08,600 --> 00:18:12,600
24/7, with a conversational quality

402
00:18:12,600 --> 00:18:16,240
that only those who have experienced this interaction

403
00:18:16,240 --> 00:18:19,159
can really testify to, isn't that right? They can

404
00:18:19,159 --> 00:18:22,120
vouch that it's actually very

405
00:18:22,120 --> 00:18:24,880
impressive, it doesn't resemble at all

406
00:18:24,880 --> 00:18:28,280
the kind of service that

407
00:18:28,280 --> 00:18:30,720
we used to have at the beginning

408
00:18:30,720 --> 00:18:32,679
of this conversation, right, Daniel?

409
00:18:32,679 --> 00:18:36,240
Exactly. So, that being said,

410
00:18:36,240 --> 00:18:38,919
you notice that,

411
00:18:38,919 --> 00:18:40,480
first, the importance of being on

412
00:18:40,480 --> 00:18:44,240
all channels, right? And there's a point

413
00:18:44,240 --> 00:18:47,120
there, Gustavo, well, I think it's not

414
00:18:47,120 --> 00:18:50,880
a bad idea to mention, for those who still haven't

415
00:18:50,880 --> 00:18:52,559
understood, let's make it clear here.

416
00:18:52,559 --> 00:18:54,400
We have the possibility to make the

417
00:18:54,400 --> 00:18:58,360
call, right? And that's through Hermes,

418
00:18:58,360 --> 00:19:01,400
mainly, right? You can interact

419
00:19:01,400 --> 00:19:03,520
with Hermes, ask him to call you and

420
00:19:03,520 --> 00:19:04,960
you'll notice that he has a

421
00:19:04,960 --> 00:19:06,960
memory that it understands, right? It continues

422
00:19:06,960 --> 00:19:09,280
what started on WhatsApp,

423
00:19:09,280 --> 00:19:10,720
it continues on the phone,

424
00:19:10,720 --> 00:19:13,559
and vice versa. So, the link will be here

425
00:19:13,559 --> 00:19:17,720
in the description, but man, beyond that

426
00:19:17,720 --> 00:19:21,000
it's important for us

427
00:19:21,000 --> 00:19:23,720
to be prepared there, right? Because I

428
00:19:23,720 --> 00:19:25,919
hear this a lot from clients, like, Daniel,

429
00:19:25,919 --> 00:19:28,360
but people won't notice that the

430
00:19:28,360 --> 00:19:31,520
artificial intelligence, they'll notice,

431
00:19:31,520 --> 00:19:34,039
okay? Sometimes not, right? On WhatsApp,

432
00:19:34,039 --> 00:19:35,880
sometimes, honestly, they don't notice. I

433
00:19:35,880 --> 00:19:38,080
see it with the digital employees that I

434
00:19:38,080 --> 00:19:40,240
have here for my businesses and sometimes

435
00:19:40,240 --> 00:19:41,760
people don't notice. They send a

436
00:19:41,760 --> 00:19:44,039
They send kisses, they thank you,

437
00:19:44,039 --> 00:19:47,159
they praise the service, right?

438
00:19:47,159 --> 00:19:49,679
>> That happens very often.

439
00:19:49,679 --> 00:19:51,919
>> But I think the point here, the

440
00:19:51,919 --> 00:19:54,799
provocation I leave here is more

441
00:19:54,799 --> 00:19:57,720
important than whether the person is served

442
00:19:57,720 --> 00:20:01,360
by a human or by AI is that they are

443
00:20:01,360 --> 00:20:04,640
served. And then there is a question

444
00:20:04,640 --> 00:20:06,919
here, which is your client, your lead,

445
00:20:06,919 --> 00:20:09,919
from the moment they realize that

446
00:20:09,919 --> 00:20:12,520
by interacting there with the digital

447
00:20:12,520 --> 00:20:14,559
employee, they will have their problem

448
00:20:14,559 --> 00:20:17,480
solved or their question answered

449
00:20:17,480 --> 00:20:21,000
at that moment, they will be able to

450
00:20:21,000 --> 00:20:23,960
talk and interact to get

451
00:20:23,960 --> 00:20:26,480
the answer they want. It's much

452
00:20:26,480 --> 00:20:28,840
better for them to get an answer, even if

453
00:20:28,840 --> 00:20:31,880
it's from artificial intelligence, at the moment and

454
00:20:31,880 --> 00:20:34,280
on the channel they expect, than not

455
00:20:34,280 --> 00:20:36,799
getting an answer, or even worse, getting

456
00:20:36,799 --> 00:20:39,240
that kind of answer: "Look, we're not

457
00:20:39,240 --> 00:20:41,640
available right now,

458
00:20:41,640 --> 00:20:45,080
please wait 24 hours, wait 48 hours and

459
00:20:45,080 --> 00:20:48,400
someone will get in touch with you,

460
00:20:48,400 --> 00:20:50,880
right?" So usually when

461
00:20:50,880 --> 00:20:52,960
I get at least an answer like that,

462
00:20:52,960 --> 00:20:54,559
I say: "Great, it's time for

463
00:20:54,559 --> 00:20:56,640
me to look for the next one."

464
00:20:56,640 --> 00:20:58,760
>> Or maybe it's time for me to sell an FD

465
00:20:58,760 --> 00:21:00,080
to this guy here, right? Tell the

466
00:21:00,080 --> 00:21:00,400
truth.

467
00:21:00,400 --> 00:21:02,039
>> Yes, yes, yes. But I mean from the

468
00:21:02,039 --> 00:21:03,320
customer's point of view, right?

469
00:21:03,320 --> 00:21:04,960
>> Yeah, for sure.

470
00:21:04,960 --> 00:21:07,080
>> The idea is good. And Daniel, you said

471
00:21:07,080 --> 00:21:09,679
like, uh, even if it's artificial

472
00:21:09,679 --> 00:21:11,520
intelligence, I just want to add a quick note

473
00:21:11,520 --> 00:21:14,000
here, uh, to that statement,

474
00:21:14,000 --> 00:21:16,320
because, actually, with the right context,

475
00:21:16,320 --> 00:21:19,279
sometimes, and honestly, from our

476
00:21:19,279 --> 00:21:20,559
experience, we can say

477
00:21:20,559 --> 00:21:23,919
this with confidence, it would be better if

478
00:21:23,919 --> 00:21:25,559
you were served by artificial

479
00:21:25,559 --> 00:21:28,080
intelligence that will be flawless

480
00:21:28,080 --> 00:21:31,120
in the answer and immediate, right?

481
00:21:31,120 --> 00:21:33,120
I think these are qualities that nowadays

482
00:21:33,120 --> 00:21:35,039
are non-negotiable. We need to be

483
00:21:35,039 --> 00:21:38,240
assertive and brief, right? Sales is all about timing,

484
00:21:38,240 --> 00:21:39,880
isn't it? It's about that moment

485
00:21:39,880 --> 00:21:41,600
when it's happening, because after that

486
00:21:41,600 --> 00:21:43,799
person doesn't come back, and it's more expensive to

487
00:21:43,799 --> 00:21:46,200
re-engage them and so on, right?

488
00:21:46,200 --> 00:21:48,440
Well, I'd like to, I want to bring up a

489
00:21:48,440 --> 00:21:50,000
question here just so we can start

490
00:21:50,000 --> 00:21:52,200
wrapping up, Daniel, which is this:

491
00:21:52,200 --> 00:21:56,559
once we have a Digital Employee with or without

492
00:21:56,559 --> 00:21:58,440
smart calling, which is an add-on product

493
00:21:58,440 --> 00:22:01,480
to this solution, tell us

494
00:22:01,480 --> 00:22:04,320
about the XMACNA portal, where all

495
00:22:04,320 --> 00:22:06,240
the information is being processed

496
00:22:06,240 --> 00:22:09,200
by the Autobots, how does the client

497
00:22:09,200 --> 00:22:11,520
access the summary of what matters most

498
00:22:11,520 --> 00:22:14,240
and can make decisions based

499
00:22:14,240 --> 00:22:15,440
on that.

500
00:22:15,440 --> 00:22:18,440
Uh-huh. Perfect. Well, everyone, here in this

501
00:22:18,440 --> 00:22:20,880
context I'll explain to you,

502
00:22:20,880 --> 00:22:23,320
but if you want to see in more

503
00:22:23,320 --> 00:22:25,840
detail, click the link in the description,

504
00:22:25,840 --> 00:22:27,600
where we have a video

505
00:22:27,600 --> 00:22:29,480
presenting the portal so you can

506
00:22:29,480 --> 00:22:32,200
actually see what we're

507
00:22:32,200 --> 00:22:34,760
going to describe here, okay? But inside the

508
00:22:34,760 --> 00:22:38,520
XMACNA portal, every client, right,

509
00:22:38,520 --> 00:22:41,120
who hires a digital employee has

510
00:22:41,120 --> 00:22:44,520
access. We have a CRM, where

511
00:22:44,520 --> 00:22:47,039
You can see there the

512
00:22:47,039 --> 00:22:50,679
movement of leads is done by the

513
00:22:50,679 --> 00:22:53,200
digital employee, right? Or by the

514
00:22:53,200 --> 00:22:55,159
digital employees, if you have

515
00:22:55,159 --> 00:22:58,080
more than one in your structure. Which is

516
00:22:58,080 --> 00:23:00,039
something that happens often,

517
00:23:00,039 --> 00:23:02,600
depending on the size of the company, right?

518
00:23:02,600 --> 00:23:04,840
But in medium to large companies, sometimes

519
00:23:04,840 --> 00:23:07,120
there's even more than one employee.

520
00:23:07,120 --> 00:23:09,919
So you can have all that there and

521
00:23:09,919 --> 00:23:12,400
you will have the schedule of these

522
00:23:12,400 --> 00:23:14,480
employees, understand which were the

523
00:23:14,480 --> 00:23:16,520
appointments made by them, for

524
00:23:16,520 --> 00:23:18,840
which day, for which time. Just like

525
00:23:18,840 --> 00:23:21,440
you have your Google calendar, you

526
00:23:21,440 --> 00:23:22,960
can also see there this

527
00:23:22,960 --> 00:23:25,640
calendar view, you can

528
00:23:25,640 --> 00:23:28,200
see all the appointments with a

529
00:23:28,200 --> 00:23:31,760
summary, right? Why? Well, when as

530
00:23:31,760 --> 00:23:34,880
the manager of a digital employee, you

531
00:23:34,880 --> 00:23:37,520
will manage this employee just like

532
00:23:37,520 --> 00:23:39,480
you would also manage a human employee,

533
00:23:39,480 --> 00:23:42,520
right? So, what do you look at

534
00:23:42,520 --> 00:23:44,400
when you are managing

535
00:23:44,400 --> 00:23:46,880
a human employee? Well, you will

536
00:23:46,880 --> 00:23:49,880
look at the volume of daily appointments.

537
00:23:49,880 --> 00:23:51,760
You will also want to see in which

538
00:23:51,760 --> 00:23:54,720
stages the leads that were

539
00:23:54,720 --> 00:23:57,480
served are. Sometimes you will want to have

540
00:23:57,480 --> 00:24:00,360
access to those conversations to understand

541
00:24:00,360 --> 00:24:01,960
What happened, right? So, for

542
00:24:01,960 --> 00:24:03,840
example, ah, I saw, I saw here that there was a

543
00:24:03,840 --> 00:24:06,720
conversation that the employee marked as

544
00:24:06,720 --> 00:24:08,600
decline. Wow, let me understand why

545
00:24:08,600 --> 00:24:11,480
this decline, right?

546
00:24:11,480 --> 00:24:14,039
Exactly. Or, oh, this one closed.

547
00:24:14,039 --> 00:24:15,880
Let me understand what happened

548
00:24:15,880 --> 00:24:18,440
so we know why it closed and we can

549
00:24:18,440 --> 00:24:20,799
replicate this, right, in other ways

550
00:24:20,799 --> 00:24:23,880
too. So you can also analyze

551
00:24:23,880 --> 00:24:26,679
all these interactions, both in

552
00:24:26,679 --> 00:24:30,799
full, if you want, but

553
00:24:30,799 --> 00:24:33,799
in daily life, with countless conversations,

554
00:24:33,799 --> 00:24:36,000
we usually look for a

555
00:24:36,000 --> 00:24:39,600
short summary, a paragraph, to quickly

556
00:24:39,600 --> 00:24:42,279
scan through and see if there is any

557
00:24:42,279 --> 00:24:45,279
alert, right, that needs to be given.

558
00:24:45,279 --> 00:24:47,919
So, basically, inside this portal,

559
00:24:47,919 --> 00:24:50,240
that we provide, you have access to

560
00:24:50,240 --> 00:24:53,240
all this and also the list, right? So, the

561
00:24:53,240 --> 00:24:57,200
list there with the data that is

562
00:24:57,200 --> 00:24:59,679
customizable. So, for example, if

563
00:24:59,679 --> 00:25:02,720
you work with events, you can

564
00:25:02,720 --> 00:25:06,480
see which event that, uh,

565
00:25:06,480 --> 00:25:09,240
lead was looking for, right? If you work

566
00:25:09,240 --> 00:25:12,520
with clinics, you can see there

567
00:25:12,520 --> 00:25:14,799
who scheduled, who didn't, for

568
00:25:14,799 --> 00:25:16,480
which procedure, for which

569
00:25:16,480 --> 00:25:19,080
specialist inside your clinic, right?

570
00:25:19,080 --> 00:25:21,399
So you can have there

571
00:25:21,399 --> 00:25:23,520
>> The lead's temperature, right? The temperature

572
00:25:23,520 --> 00:25:25,559
of the lead, right? How far it is from

573
00:25:25,559 --> 00:25:27,799
closing. Yes, and for that

574
00:25:27,799 --> 00:25:30,320
it can trigger, for example, a specific action

575
00:25:30,320 --> 00:25:31,919
by a human. You do it, imagine that we

576
00:25:31,919 --> 00:25:34,039
have there, right, an indication of hot leads

577
00:25:34,039 --> 00:25:36,279
that are close to

578
00:25:36,279 --> 00:25:39,000
closing. You mobilize a

579
00:25:39,000 --> 00:25:41,799
human team to work actively

580
00:25:41,799 --> 00:25:44,039
with that lead, right? That is really being

581
00:25:44,039 --> 00:25:46,159
much more strategic with the resource

582
00:25:46,159 --> 00:25:48,240
that is finite, right?

583
00:25:48,240 --> 00:25:49,600
>> Exactly.

584
00:25:49,600 --> 00:25:52,000
>> And you can, in a way,

585
00:25:52,000 --> 00:25:54,720
actually catalog, right, all the

586
00:25:54,720 --> 00:25:56,520
data that is important to you.

587
00:25:56,520 --> 00:25:58,600
So, if you are in real estate and want to

588
00:25:58,600 --> 00:26:00,880
catalog whether your interest is in

589
00:26:00,880 --> 00:26:02,919
houses, apartments, land, you

590
00:26:02,919 --> 00:26:05,520
can do it, whether it's new, for investment,

591
00:26:05,520 --> 00:26:09,440
anyway, regardless of your

592
00:26:09,440 --> 00:26:13,039
niche, right, of business, and there all

593
00:26:13,039 --> 00:26:14,760
businesses always have their

594
00:26:14,760 --> 00:26:16,919
characteristics, right, their

595
00:26:16,919 --> 00:26:19,320
particularities, so the digital employee

596
00:26:19,320 --> 00:26:20,840
will respect those

597
00:26:20,840 --> 00:26:23,399
particularities, collecting the data that

598
00:26:23,399 --> 00:26:27,080
are important, classifying and acting

599
00:26:27,080 --> 00:26:30,520
depending on which information it is,

600
00:26:30,520 --> 00:26:34,480
right? That's it. I

601
00:26:34,480 --> 00:26:36,799
I think that everything you're telling us,

602
00:26:36,799 --> 00:26:41,279
gives the entrepreneur, you know, the owner,

603
00:26:41,279 --> 00:26:44,720
to the manager of this business, much more

604
00:26:44,720 --> 00:26:47,679
information, qualified information

605
00:26:47,679 --> 00:26:49,679
for making more

606
00:26:49,679 --> 00:26:52,559
assertive decisions, and, in short, improvements

607
00:26:52,559 --> 00:26:54,880
in processes, with impacts,

608
00:26:54,880 --> 00:26:57,080
obviously, also on the

609
00:26:57,080 --> 00:26:58,880
company's revenue, which is a

610
00:26:58,880 --> 00:27:01,279
goal that, obviously, the commercial

611
00:27:01,279 --> 00:27:05,200
departments pursue, right? Well, Daniel,

612
00:27:05,200 --> 00:27:08,000
to wrap up, I wanted you to

613
00:27:08,000 --> 00:27:10,320
also give us again a

614
00:27:10,320 --> 00:27:11,840
sense of our work here at

615
00:27:11,840 --> 00:27:15,240
XMACNA, which is particularly the vertical

616
00:27:15,240 --> 00:27:18,240
of XMACNA Partner, for those who

617
00:27:18,240 --> 00:27:22,240
might identify with this

618
00:27:22,240 --> 00:27:25,679
sector, with this industry, whether or not they already have

619
00:27:25,679 --> 00:27:28,880
some experience in this work of

620
00:27:28,880 --> 00:27:31,640
representation and who can have the products

621
00:27:31,640 --> 00:27:34,840
and services from XMACNA. Including the

622
00:27:34,840 --> 00:27:38,520
FD itself, but not only that, also services

623
00:27:38,520 --> 00:27:41,240
and products from their own portfolio,

624
00:27:41,240 --> 00:27:44,000
so they can, in short, be

625
00:27:44,000 --> 00:27:45,679
represented. Tell me a little

626
00:27:45,679 --> 00:27:47,919
about that, how has your

627
00:27:47,919 --> 00:27:50,840
experience been leading this vertical

628
00:27:50,840 --> 00:27:54,240
here with us and, finally, to end with the

629
00:27:54,240 --> 00:27:55,880
invitation for those who follow us

630
00:27:55,880 --> 00:27:58,240
as well.

631
00:27:58,240 --> 00:28:02,600
Perfect. Well, we have been having

632
00:28:02,600 --> 00:28:04,720
great results, right, in the last

633
00:28:04,720 --> 00:28:08,320
months, as we are looking more and more

634
00:28:08,320 --> 00:28:11,320
closely at our partner program,

635
00:28:11,320 --> 00:28:13,080
which is a program

636
00:28:13,080 --> 00:28:15,440
developed for you who are on the other

637
00:28:15,440 --> 00:28:18,320
side and looking, right, at

638
00:28:18,320 --> 00:28:20,880
this artificial intelligence market,

639
00:28:20,880 --> 00:28:23,159
and realize there are a lot of

640
00:28:23,159 --> 00:28:26,159
possibilities and then you think: 'Well, should I

641
00:28:26,159 --> 00:28:28,480
invest my time and money here

642
00:28:28,480 --> 00:28:32,120
to learn how each

643
00:28:32,120 --> 00:28:34,640
screw works and where do I start to

644
00:28:34,640 --> 00:28:37,880
tighten each nut in this

645
00:28:37,880 --> 00:28:42,159
big machine, right? Or should I choose to

646
00:28:42,159 --> 00:28:46,120
actually get faster results,

647
00:28:46,120 --> 00:28:49,720
since here in our

648
00:28:49,720 --> 00:28:52,039
partner program, instead of you

649
00:28:52,039 --> 00:28:55,159
having to study and look for technical

650
00:28:55,159 --> 00:28:58,480
information, bit by bit, you can

651
00:28:58,480 --> 00:29:00,600
simply take the solutions that are already

652
00:29:00,600 --> 00:29:03,320
ready and working right now in

653
00:29:03,320 --> 00:29:06,399
over 800 digital employees as we speak

654
00:29:06,399 --> 00:29:08,640
that we have

655
00:29:08,640 --> 00:29:09,640
available.

656
00:29:09,640 --> 00:29:12,559
and working today in the market, besides

657
00:29:12,559 --> 00:29:14,640
many other solutions we have

658
00:29:14,640 --> 00:29:17,200
as well, and that at some point we can

659
00:29:17,200 --> 00:29:20,039
bring here to this podcast or

660
00:29:20,039 --> 00:29:23,880
to other XMACNA content. But it's

661
00:29:23,880 --> 00:29:27,360
It's important for you to realize that, when

662
00:29:27,360 --> 00:29:29,200
you become a partner, you will have

663
00:29:29,200 --> 00:29:32,720
immediately available all

664
00:29:32,720 --> 00:29:35,880
these solutions in an easy way, without

665
00:29:35,880 --> 00:29:38,519
you actually needing technical knowledge,

666
00:29:38,519 --> 00:29:41,559
but rather having knowledge in

667
00:29:41,559 --> 00:29:43,600
sales, right? Or even if you don't, we

668
00:29:43,600 --> 00:29:45,960
have a series of materials that

669
00:29:45,960 --> 00:29:48,679
support this development, but the fact

670
00:29:48,679 --> 00:29:51,440
is, to enter the artificial intelligence market,

671
00:29:51,440 --> 00:29:55,279
the time to start has already passed,

672
00:29:55,279 --> 00:29:58,559
right? So now we have already

673
00:29:58,559 --> 00:30:00,960
started, we are already moving forward

674
00:30:00,960 --> 00:30:04,559
with a lot of success. So now is the time

675
00:30:04,559 --> 00:30:07,880
to get on this ship that's already

676
00:30:07,880 --> 00:30:11,000
sailing, right? And from there

677
00:30:11,000 --> 00:30:14,159
also be able to achieve good

678
00:30:14,159 --> 00:30:17,200
results, right? So this is the invitation from

679
00:30:17,200 --> 00:30:21,080
XMACNA Partner. And I also leave here another

680
00:30:21,080 --> 00:30:24,640
important point, which is for

681
00:30:24,640 --> 00:30:26,519
those of you who already have a technology

682
00:30:26,519 --> 00:30:28,120
company, because Gustavo, this

683
00:30:28,120 --> 00:30:30,919
happens a lot, you know? For you

684
00:30:30,919 --> 00:30:33,080
who already has a technology company,

685
00:30:33,080 --> 00:30:35,640
who already has a platform that's out there

686
00:30:35,640 --> 00:30:37,519
running today and still doesn't have

687
00:30:37,519 --> 00:30:38,919
artificial intelligence, so, for

688
00:30:38,919 --> 00:30:41,440
example, sometimes you have an ERP, a

689
00:30:41,440 --> 00:30:43,640
CRM, we have some that obviously we

690
00:30:43,640 --> 00:30:46,760
can't mention here.

691
00:30:46,760 --> 00:30:50,440
because they use it in XMACNA's solutions

692
00:30:50,440 --> 00:30:53,399
as a white label, but for you

693
00:30:53,399 --> 00:30:55,639
who also wants to implement

694
00:30:55,639 --> 00:30:57,480
artificial intelligence and doesn't have a

695
00:30:57,480 --> 00:31:00,200
team to develop it, we are here

696
00:31:00,200 --> 00:31:03,159
also with our solutions,

697
00:31:03,159 --> 00:31:05,039
available so you can

698
00:31:05,039 --> 00:31:06,880
implement it in the solution you already

699
00:31:06,880 --> 00:31:09,960
have, offer this right away to your

700
00:31:09,960 --> 00:31:13,320
end client and already be up to date with

701
00:31:13,320 --> 00:31:15,840
the latest in the market, without having

702
00:31:15,840 --> 00:31:18,279
to invest time, without having to invest

703
00:31:18,279 --> 00:31:20,840
money to have a team of

704
00:31:20,840 --> 00:31:22,320
development specialized in

705
00:31:22,320 --> 00:31:24,559
artificial intelligence, which today is one

706
00:31:24,559 --> 00:31:26,519
of the most expensive teams you can

707
00:31:26,519 --> 00:31:29,200
find. And we have this ready here

708
00:31:29,200 --> 00:31:32,360
to also serve you within the

709
00:31:32,360 --> 00:31:34,440
our partnership program as well.

710
00:31:34,440 --> 00:31:37,360
So, here's that invitation as well.

711
00:31:37,360 --> 00:31:42,000
>> Great. At the end, our guarantee that

712
00:31:42,000 --> 00:31:45,399
whoever is with us will have access to

713
00:31:45,399 --> 00:31:48,000
available solutions and to solutions

714
00:31:48,000 --> 00:31:50,399
not yet available as well, that is, [laughter]

715
00:31:50,399 --> 00:31:52,080
>> those that are just emerging in the

716
00:31:52,080 --> 00:31:54,320
world, right, that are not yet

717
00:31:54,320 --> 00:31:56,919
available, but as soon as they are, we

718
00:31:56,919 --> 00:31:58,840
quickly absorb them

719
00:31:58,840 --> 00:32:01,960
here, it's part of our process and,

720
00:32:01,960 --> 00:32:03,840
anyway, we've been very satisfied

721
00:32:03,840 --> 00:32:06,159
in being able to work in this way as well.

722
00:32:06,159 --> 00:32:09,399
Daniel, thank you once again. Uh,

723
00:32:09,399 --> 00:32:11,960
I hope that those who have followed us so far,

724
00:32:11,960 --> 00:32:14,679
uh, please be kind enough to share

725
00:32:14,679 --> 00:32:16,360
this content with anyone else who might

726
00:32:16,360 --> 00:32:19,320
be interested in it. So, that's it. Once

727
00:32:19,320 --> 00:32:21,679
again, a hug to everyone and until the

728
00:32:21,679 --> 00:32:24,679
next time.