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Hello, welcome, very

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welcome to the XMACNA videocast. I am

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Gustavo Fechus. Today we are here

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with Lucca Carvalho, CEO of XMACNA, whom

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I thank a lot for making himself available

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so we can talk here about

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such an important topic. Lucca, which

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is about specific verticals and about

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the difficulties we observe in

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sectors, in segments, when it comes

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to service, right, customer reception,

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lead qualification. You've already done the

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work of giving visibility to your

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brand. That person is already there, already showed their

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interest, their intention to

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talk to you, whether about your service

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or your product, but at your

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office, at your clinic, there are

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some really old and

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well-known difficulties, right, that everyone who's

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in the world of entrepreneurship, making

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business happen, faces. That has to do

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with, like, am I

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answering at the right time? Am I

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serving the right way, am I not

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going back to talk to a guy who doesn't

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want to talk to me anymore, right? There's

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all sorts of things like that, isn't it? So

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there are financial and

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energy costs involved in getting people

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to do this, retaining these people

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who are also in those positions,

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mainly so we can optimize

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the people who are already there, because

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obviously, they can and should do

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increasingly focused work,

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qualified in what technology already

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makes possible for us today. So tell

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us a bit about the solutions we've

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been developing over this

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time regarding the digital salesperson at

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XMACNA. Gustavo, thank you for the invitation,

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thank you for your time. Thank you

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to you too, listener. Well, the

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digital salesperson was created as a solution for

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a pain point that was, first of all,

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ours, right? And the skill of these robots,

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the skill of artificial intelligence,

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to serve in any tone,

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talk about any topic,

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always stick to the script,

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to look for the best arguments,

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without ignoring the customer. Sometimes

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it picks up on something the customer says,

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makes a pun with what the customer said,

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and then goes back to the script to

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collect that information, the necessary information

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needed.

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By observing these skills in our

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tests, we started to dream about the

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The perfect salesperson is you.

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Entrepreneur, let's suppose you have

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an excellent job and managed to

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hire the perfect person to

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work at the reception of your

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office, your clinic, whatever it may be.

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And this person is amazing,

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really, there's no better person on

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the face of the earth. They know everything about your

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business, they have the answers at

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the tip of their tongue. But this person is just one

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person and they will go on vacation and they will

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leave at 6 PM, they need to

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date and then argue with their

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boyfriend, and the next day they're not okay.

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On Monday, they're hungover because the

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Galo lost the day before or maybe won,

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if everything went well. And then the hangover

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is a happy one, but anyway, they're a person.

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And they need to be a person, they're not

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supposed to be a robot. You can't expect

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a person to be that robot who

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is perfect every day and always replies

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without emotion or variation. That

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emotion, that variation is usually

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downwards, right? We have our

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best days, but we wish

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our company could always have that

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best energy every day, right there at the front,

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right?

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Yeah, and this great, this best

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employee you found, you

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managed to train him. Well, eventually, he

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might leave, he might find

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a better opportunity. If he is

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growing in life, if he's investing

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in his own knowledge, if he's

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studying. Naturally, cycles end and

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then there you are running after someone

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to replace that employee who

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was perfect. And then you have to train

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that employee, you have to keep

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watching all the time in each of the

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services to understand if there's

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any mistake happening there. And

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then you do some training and then, three

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months later, this person leaves because they

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aren't resilient, and you say: "My

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God, I lost all that

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effort." But let's suppose everything turned

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out well. I'm already tearing up

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here. It's the second in a row, right? I

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know you know this

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problem, but the first one, remember he

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was there for a long time, right? It worked out.

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Let's say it worked out, he didn't leave.

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Yes. But then your business is

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booming. There are tons of clients coming

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in and so on. And you need to hire

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another one. What are the chances you

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Winning the lottery one more time and

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finding another one of these perfect guys out there

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who is super responsible, super

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competent, super committed? Yes.

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So, when artificial intelligence

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offers this possibility of a

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service, of a skill

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such incredible linguistic ability, of this

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complex service and still,

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always following a script, this

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service that is by audio, by video,

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by image, and can even

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modulate its tone of voice depending on what

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the client is saying there in the audio,

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WhatsApp. And not only that, it can also

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log all this data into a system

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of management, never forget a client's name,

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never forget the last

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service, never forget about an upcoming

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appointment, always follow everything correctly,

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following that routine. So, having

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absolutely perfect memory of

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everything that has already been done. You can

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go back in time and check every single

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services that happened, and also

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ask other AIs to analyze and,

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on a large scale, extract

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insights from that. So, there is no

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such thing today as a serious business, there's no

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company today that is truly facing things

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Professionally shapes your growth and your

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future. If you're not using

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a tool like this, it's not

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impossible, because of all these

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vulnerabilities we know.

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And humanity has lived with them until

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now, until 2025, when you can have a

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business agent. Cool. Hey, Lucca,

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sometimes we end up, from time to

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time. Or actually, more than just every now and then.

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We are always looking at the side of

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inside the hood and watching the conversation,

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the interactions happening, and it's

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really, it's truly impressive

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the quality, the tone, the appropriateness of the

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tone. Because honestly, if you've never seen with your

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own hands, or never seen with your own eyes

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this process happening, you might not have

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any real sense of the scale

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or qualification of this kind of service, right?

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Here, we also usually deal with the

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notion of complex service. If you

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have complex service in your business,

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a digital seller,

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can surely also handle it, right?

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So what we're saying is that

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the people who run this part as well

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of your work will prepare themselves to

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also deal with this type of result,

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because they'll start doing

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Human interaction with a hot lead,

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with the client who's already on the verge of

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closing the deal, right? Making better use of

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time, converting more, letting

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automatic scheduling happen, you know, to

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be handled by the digital assistant

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or digital salesperson, and doing

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so that the whole business organization,

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which is often the boring part, right,

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with CRM always being neglected, isn't it

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true? Making all these

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processes receive impeccable

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care that AI can provide to

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the business and all business processes.

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So, in summary, clinics,

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offices, clinics, schools, open courses,

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whatever the segment that

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needs to engage with the public and

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sell products or services can benefit and

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really professionalize its operations

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by implementing

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artificial intelligence, right?

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Exactly. Not only selling, but also

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welcoming, providing information.

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Sometimes you need a concierge,

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someone who will receive that and

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any external contact and distribute it

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to someone inside the company,

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to a specific department,

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someone who knows all the phone numbers, who

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Is always there, always available,

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always follows the process, you

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have total traceability of everything

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that was done. And that employee of yours

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who was super well-trained, who

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is passionate and who is doing a

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great job, he will be able to make

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more, you'll be able to pay him

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better, he will improve the quality of his work,

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because now he will work only

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with hotter leads, will sell

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more, will earn more commission and

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we can qualify everything. The

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whole company gains scale, gains the

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possibility to scale up without one

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of the biggest obstacles, without one of the big

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main challenges that

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an entrepreneur has, which is

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finding the right person, retaining that

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person and then multiplying that

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person, right? So, if you already have a

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great employee, he knows exactly

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how to serve your business, take that

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employee and make him teach a

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digital employee how to do this

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service, so you basically clone your

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best employee. Exactly. And if you

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don't have a great employee, check out

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our solutions as well.

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Look, thank you very much for having us,

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You've been with us up to this point. Really get to know the

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solutions from XMACNA. We want to

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talk to you. Best regards.